For Application Development & Delivery Professionals

Navigate The Future Of CRM In 2014

Why Read This Report

The only source of competitive advantage is the one that can survive technology-fueled disruption: an obsession with understanding, connecting with, serving, and delighting customers. But as organizations strive to succeed in the age of the customer and cope with digital disruptions, business and IT professionals responsible for customer-facing processes struggle with how to define customer relationship management (CRM) strategies, re-engineer customer-facing business processes, acquire and deploy the appropriate supporting technologies, and lead and sustain the necessary organizational changes. This report summarizes the top 10 trends that application development and delivery (AD&D) professionals need to take into account when formulating CRM plans in 2014.
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TABLE OF CONTENTS

  • The Age Of The Customer Changes Your Relationship Model
  • Ten Megatrends Shape CRM Planning Agendas
  • RECOMMENDATIONS

    Use Forrester Insights To Accelerate Growth Plans
  • WHAT IT MEANS

    Narrow Your Focus To Critical Business Capabilities
  • Supplemental Material
  • Related Research Documents