For Application Development & Delivery Professionals

Navigating The Asia Pacific Software-As-A-Service Market – A BT Futures Report

There Are Huge Opportunities For Vendor Strategists — If You Know The Landscape

Why Read This Report

Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposing particularly high growth rates, with consistently strong client demand for SaaS across all key markets. But vendor strategy professionals must understand that APEJ is far from a homogenous whole and that the adoption and growth of SaaS follows very particular patterns in the different local markets. This document provides an overview of the key trends driving demand for SaaS across APEJ over the next five years and also outlines the related competitive landscape in order to assist vendor strategists in the formulation of their regional SaaS strategy.
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TABLE OF CONTENTS

  • SaaS In APEJ Is An Attractive But Very Heterogeneous Market
  • SaaS Adoption And Growth Are Framed By Particular Demand Characteristics
  • The SaaS Vendor Landscape Remains Fragmented And Emerging
  • SaaS Go-To-Market Strategies Need To be Personal And Business Focused
  • RECOMMENDATIONS

    Exploiting The SaaS Opportunity In APEJ Is Complex But Rewarding
  • Supplemental Material
  • Related Research Documents