For CIO Professionals

Navigating The Shifts In Computing Infrastructure Markets – A BT Futures Report

Cloud Services, New Technologies, And The Rise Of Informal Computing Buyers

Why Read This Report

Important trends are surfacing in computing infrastructure markets that will cause vendor strategists to take a fresh look at new buyer behavior, shifts in business models, and adoption of emerging technologies. Forrester's Forrsights Hardware Survey, Q3 2010, clearly shows that buyers of infrastructure-as-a-service (IaaS) cloud services in end user companies are split into two distinct segments: informal and formal. Informal buyers are meeting business needs for new-style workloads (typically session and compute-intensive apps), while formal IaaS cloud buyers are driven by a conservative, IT outsourcing-style approach for transaction apps that leads them to focus most on expanding their virtualization and automation capabilities in pursuit of the internal cloud ideal. Overall, we learned that end user buyers are increasing their influence on infrastructure spend relative to IT in cloud IaaS and in handhelds, that buyers are responding to specific cloud storage solutions and not generic cloud storage offerings, and that the diversity of infrastructure environments is increasing in servers and in client devices.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Vendor Strategists Face Changing Buyers And New Rules For Success
  • Buyer Behavior: Users Are Increasing Their Influence On Infrastructure Spend
  • Buyer Engagement: Buyers Respond To Solutions, Not Cloud Storage
  • Technology (R)evolutions: Compute Technologies Are Growing More Diverse
  • RECOMMENDATIONS

    Focus On Specific Markets, Segments, And Offerings, Not The Overall Hype
  • WHAT IT MEANS

    Cloud Markets Are Many, Not One — Prepare For Growth, Not Consolidation
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    New Behaviors, Engagement Models, And Technologies Disrupt $1.35 Trillion B2B Spend

  • Best Practice Assessments:

    PC Decision-Makers Expect Many More Web Apps And Continued Native App Growth

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart