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Nigel Fenwick

Vice President, Principal Analyst serving CIOs

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Blog: CIO Blog

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Ever since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in retail technology marketing with Radius Retail and Transatlantic Software before becoming an entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

Since becoming an analyst, Nigel's leading-edge research has focused on business at the intersection of IT and marketing. Recognized as a visionary with insight into emerging trends, Nigel has published research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the role of technology in delivering outstanding customer experience.

Education

Nigel holds a B.A. (hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

Research Coverage:

Business Technology, Customer Experience Management, IT Management, IT Serving the Business, IT Talent Management, Marketing of IT, Media Mix, Social Computing, Social Media, Strategy & Strategic Planning, Strategy, Planning & Governance of IT, Web 2.0

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11 results in Reports

Nigel Fenwick
Information Management

For CIO Professionals
Report:Plan Strategy Around 10 Business Trends
Business Vision: The BT Strategic Planning Playbook
Nigel FenwickMay 02, 2012
CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...
- Downloads: 2358
- Comments: 1
- Rating:
For CIO Professionals
Report:Social Business Strategy
An Empowered Report: Rethink Your Enterprise Approach To Social Technology
Nigel FenwickFebruary 22, 2011
Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...
- Downloads: 1754
- Rating:
For CIO Professionals
Report:The CIO's Guide To Social Computing Leadership
Nigel FenwickMarch 31, 2010
Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer...
- Downloads: 1620
- Rating:
For CIO Professionals
Report:Social Business Strategy: An IT Execution Plan
Using Social Business Maturity To Chart A Course For CIOs
Nigel FenwickApril 20, 2011
Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...
- Downloads: 1306
- Comments: 1
- Rating:
For CIO Professionals
Report:The CIO's Guide To Establishing A Social Media Policy
Nigel FenwickApril 21, 2010
An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging for personal reasons or business reasons. Research...
- Downloads: 1193
- Comments: 2
- Rating:
For CIO Professionals
Report:CIOs: Support HEROes — Create Social Innovation Networks Using The PACT Framework
An Empowered Report: Using Social Technologies To Empower Innovation
Nigel FenwickNovember 22, 2010
Customers already use social technologies to wrest power away from large corporations. Now employees are also adapting social technologies in pursuit of innovations to support these empowered...
- Downloads: 764
For CIO Professionals
Report:Use Social Computing To Boost IT Productivity
Nigel FenwickJune 15, 2010
Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...
- Downloads: 619
For CIO Professionals
Report:Social Business Strategy Maturity Model
Nigel FenwickApril 20, 2011
The Social Business Maturity Model is presented in conjunction with the research report "Social Business Strategy: An IT Execution Plan," which explains more fully how CIOs should apply the model....
- Downloads: 60
For CIO Professionals
Report:Social Media Use And Perceptions
Nigel FenwickMay 21, 2010
This data chart presents highlights from Forrester's January 2010 Global Social Media Online Survey.
- Downloads: 16
For CIO Professionals
Report:Case Study: United Business Media Taps Social Computing To Boost Collaboration And Savings
Nigel FenwickMarch 16, 2010
Any organization with thousands of employees faces a dilemma: There is a tremendous opportunity to tap into the collective wisdom of the employees, but the scale of the organization makes...
- Downloads: 527
- Rating:
For CIO Professionals
Report:Social Media Policy Template For CIOs
Nigel FenwickApril 21, 2010
This template provides a starting point from which to draft your own social media policy. The template follows the outline provided in the associated report, "The CIO's Guide To Establishing A Social...
- Downloads: 36

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CLIP THIS INQUIRY

CLIP THIS FLOOW

Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

For CIO Professionals

Report:Plan Strategy Around 10 Business Trends

For CIO Professionals

Report:Social Business Strategy

For CIO Professionals

Report:The CIO's Guide To Social Computing Leadership

For CIO Professionals

Report:Social Business Strategy: An IT Execution Plan

For CIO Professionals

Report:The CIO's Guide To Establishing A Social Media Policy

For CIO Professionals

Report:CIOs: Support HEROes — Create Social Innovation Networks Using The PACT Framework

For CIO Professionals

Report:Use Social Computing To Boost IT Productivity

For CIO Professionals

Report:Social Business Strategy Maturity Model

For CIO Professionals

Report:Social Media Use And Perceptions

For CIO Professionals

Report:Case Study: United Business Media Taps Social Computing To Boost Collaboration And Savings

For CIO Professionals

Report:Social Media Policy Template For CIOs

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