Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before releasing his inner entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager and practice leader of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the fundamental business changes needed in the digital economy.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

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12 results in Reports

  • Nigel Fenwick
  • Information Management
  • For CIO Professionals

    Report:Plan Strategy Around 10 Business Trends

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging business...

    • Downloads: 2797
  • For CIO Professionals

    Report:Social Business Strategy

    An Empowered Report: Rethink Your Enterprise Approach To Social Technology

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 1823
  • For CIO Professionals

    Report:The CIO's Guide To Social Computing Leadership

    Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer...

    • Downloads: 1663
  • For CIO Professionals

    Report:Social Business Strategy: An IT Execution Plan

    Using Social Business Maturity To Chart A Course For CIOs

    Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

    • Downloads: 1384
  • For CIO Professionals

    Report:The CIO's Guide To Establishing A Social Media Policy

    An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging for personal reasons or business reasons. Research...

    • Downloads: 1250
  • For CIO Professionals

    Report:CIOs: Support HEROes — Create Social Innovation Networks Using The PACT Framework

    An Empowered Report: Using Social Technologies To Empower Innovation

    Customers already use social technologies to wrest power away from large corporations. Now employees are also adapting social technologies in pursuit of innovations to support these empowered...

    • Downloads: 816
  • For CIO Professionals

    Report:Use Social Computing To Boost IT Productivity

    Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...

    • Downloads: 645
  • For CIO Professionals

    Report:Social Business Strategy Maturity Model

    The Social Business Maturity Model is presented in conjunction with the research report "Social Business Strategy: An IT Execution Plan," which explains more fully how CIOs should apply the model....

    • Downloads: 75
  • For CIO Professionals

    Report:Social Media Use And Perceptions

    This data chart presents highlights from Forrester's January 2010 Global Social Media Online Survey.

    • Downloads: 22
  • For CIO Professionals

    Report:Case Study: United Business Media Taps Social Computing To Boost Collaboration And Savings

    Any organization with thousands of employees faces a dilemma: There is a tremendous opportunity to tap into the collective wisdom of the employees, but the scale of the organization makes...

    • Downloads: 546
  • For CIO Professionals

    Report:Social Media Policy Template For CIOs

    This template provides a starting point from which to draft your own social media policy. The template follows the outline provided in the associated report, "The CIO's Guide To Establishing A Social...

    • Downloads: 46
  • For CIO Professionals

    Report:Unleash Your Digital Business

    The Future Of Business Is Digital

    As a CIO, you are destined to play a pivotal leadership role in the transformation of your business to a digital business. In this report, written for business leaders and originally published under...

    • Downloads: 355