Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before releasing his inner entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager and practice leader of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the fundamental business changes needed in the digital economy.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

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46 results in Reports

  • Nigel Fenwick
  • For CIO Professionals

    Report:Plan Strategy Around 10 Business Trends

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This report provides our take on the important emerging business...

    • Downloads: 2760
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Industry Innovation: Retail

    Technology Trends That Retail CIOs Must Tap To Drive Growth

    Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the early...

    • Downloads: 1963
    • Rating:
  • For CIO Professionals

    Report:Social Business Strategy

    An Empowered Report: Rethink Your Enterprise Approach To Social Technology

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 1808
    • Rating:
  • For CIO Professionals

    Report:Beyond Alignment: BT Strategic Planning

    Redefining The CIO's Role In Developing Business Strategy

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs play a vital role in business strategy...

    • Downloads: 1828
  • For CIO Professionals

    Report:The CIO's Guide To Social Computing Leadership

    Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer...

    • Downloads: 1653
    • Rating:
  • For CIO Professionals

    Report:Social Business Strategy: An IT Execution Plan

    Using Social Business Maturity To Chart A Course For CIOs

    Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

    • Downloads: 1367
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Emerging Technology Applications For Marketing

    Marketing success is increasingly dependent on using technology to understand and communicate with customers. IT must develop a thorough understanding of marketing technology and the potential for...

    • Downloads: 959
    • Rating:
  • For CIO Professionals

    Report:Move From Ideation To Innovation

    Ideation: The Innovation Playbook

    Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 1124
    • Comments: 2
    • Rating:
  • For CIO Professionals

    Report:Beyond Alignment: A Road Map For Business-Centric CIOs

    For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...

    • Downloads: 1137
  • For CIO Professionals

    Report:The CIO's Guide To Establishing A Social Media Policy

    An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging for personal reasons or business reasons. Research...

    • Downloads: 1234
    • Comments: 2
    • Rating:
  • For CMO Professionals

    Report:The CMO's Guide To Establishing A Social Media Policy

    An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging in social media for personal or business reasons....

    • Downloads: 1232
  • For CIO Professionals

    Report:The Empowered BT CIO

    A Road Map For CIOs To Succeed In An Empowered World

    Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

    • Downloads: 911
    • Rating:
  • For CIO Professionals

    Report:Use Business Capabilities To Optimize BT Strategy Choices

    Selecting the right strategies lies at the heart of the business technology (BT) strategic planning framework. By involving business-savvy technology professionals in the discussion of business...

    • Downloads: 999
    • Rating:
  • For CIO Professionals

    Report:Empowered Business Technology Defined

    The Future IT Organization And Its Implications For CIOs

    The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

    • Downloads: 885
    • Rating:
  • For CIO Professionals

    Report:CIOs: Support HEROes — Create Social Innovation Networks Using The PACT Framework

    An Empowered Report: Using Social Technologies To Empower Innovation

    Customers already use social technologies to wrest power away from large corporations. Now employees are also adapting social technologies in pursuit of innovations to support these empowered...

    • Downloads: 804
  • For CIO Professionals

    Report:Begin BT Strategic Planning With Clear Business Goals

    Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...

    • Downloads: 921
    • Rating:
  • For CIO Professionals

    Report:Mastering Customer Data — A CIO Imperative

    The CIO's Role In Building A Strategic Partnership With Marketing

    In today's fast-paced global economy, examples of how empowered customers and citizens use social technology to influence everything from brands to governments are all around us. The Arab Spring...

    • Downloads: 818
    • Rating:
  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 756
    • Rating:
  • For CIO Professionals

    Report:Build Your Mobile Engagement Strategy

    Strategic Plan: The CIO's Mobile Engagement Playbook

    Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

    • Downloads: 852
    • Rating:
  • For CIO Professionals

    Report:CIOs Must Merge IT With Marketing To Win In The Digital Decade

    Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

    In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

    • Downloads: 722
    • Rating:
  • For Marketing Leadership Professionals

    Report:CMOs Must Merge Marketing With IT To Win In The Digital Decade

    Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

    In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

    • Downloads: 794
    • Rating:
  • For CIO Professionals

    Report:Strategic Plan Template

    BT Strategic Planning Toolkit

    This toolkit provides the basic elements you need to develop a successful business technology strategic plan. The strategic plan is a high-level document that communicates the direction and...

    • Downloads: 65
    • Comments: 3
    • Rating:
  • For CIO Professionals

    Report:Use Social Computing To Boost IT Productivity

    Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...

    • Downloads: 638
  • For CIO Professionals

    Report:Assess Your Readiness To Plan BT Strategies

    This report sets out Forrester's recommendations for how CIOs establish IT strategy development as a continuous process, working alongside business-unit leaders to develop business strategy with...

    • Downloads: 770
    • Rating:
  • For CMO Professionals

    Report:The Future Of Business Is Digital

    The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 757
    • Rating: