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Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Ever since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in retail technology marketing with Radius Retail and Transatlantic Software before becoming an entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

Since becoming an analyst, Nigel's leading-edge research has focused on business at the intersection of IT and marketing. Recognized as a visionary with insight into emerging trends, Nigel has published research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the role of technology in delivering outstanding customer experience.


Education

Nigel holds a B.A. (hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

Research Coverage:

Business Technology, Customer Experience Management, IT Management, IT Serving the Business, IT Talent Management, Marketing of IT, Media Mix, Social Computing, Social Media, Strategy & Strategic Planning, Strategy, Planning & Governance of IT, Web 2.0

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38 results in Reports

  • Nigel Fenwick

  • For CIO Professionals

    Report:Plan Strategy Around 10 Business Trends

    Business Vision: The BT Strategic Planning Playbook

    Nigel FenwickMay 02, 2012

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...

    • Downloads: 2344
    • Comments: 1
    • Rating:

  • For CIO Professionals

    Report:Industry Innovation: Retail

    Technology Trends That Retail CIOs Must Tap To Drive Growth

    Nigel FenwickJuly 28, 2010

    Today's retail CIOs can radically influence the future of their business, with more new opportunities to use technology to transform the competitive landscape since the emergence of EPOS in the early...

    • Downloads: 1895
    • Rating:

  • For CIO Professionals

    Report:Social Business Strategy

    An Empowered Report: Rethink Your Enterprise Approach To Social Technology

    Nigel FenwickFebruary 22, 2011

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 1753
    • Rating:

  • For CIO Professionals

    Report:Beyond Alignment: BT Strategic Planning

    Redefining The CIO's Role In Developing Business Strategy

    Nigel FenwickDecember 31, 2010

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs play a vital role in business strategy...

    • Downloads: 1731

  • For CIO Professionals

    Report:The CIO's Guide To Social Computing Leadership

    Nigel FenwickMarch 31, 2010

    Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer...

    • Downloads: 1620
    • Rating:

  • For CIO Professionals

    Report:Social Business Strategy: An IT Execution Plan

    Using Social Business Maturity To Chart A Course For CIOs

    Nigel FenwickApril 20, 2011

    Social technology is coming into every organization whether IT wants it or not. The adoption of social technologies to support business and customer needs has been fastest outside of IT — often...

    • Downloads: 1305
    • Comments: 1
    • Rating:

  • For CIO Professionals

    Report:Develop Effective BT Strategy

    Executive Overview: The BT Strategic Planning Playbook

    Nigel Fenwick, Marc CecereMay 02, 2012

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs increasingly play a vital role in...

    • Downloads: 1040
    • Rating:

  • For CIO Professionals

    Report:The CIO's Guide To Establishing A Social Media Policy

    Nigel FenwickApril 21, 2010

    An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging for personal reasons or business reasons. Research...

    • Downloads: 1194
    • Comments: 2
    • Rating:

  • For CIO Professionals

    Report:Beyond Alignment: A Road Map For Business-Centric CIOs

    Nigel FenwickOctober 17, 2011

    For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...

    • Downloads: 1071

  • For CIO Professionals

    Report:Emerging Technology Applications For Marketing

    Nigel Fenwick, Jeff ErnstJune 16, 2011

    Marketing success is increasingly dependent on using technology to understand and communicate with customers. IT must develop a thorough understanding of marketing technology and the potential for...

    • Downloads: 902
    • Rating:

  • For CMO Professionals

    Report:The CMO's Guide To Establishing A Social Media Policy

    Nigel Fenwick, David M. CoopersteinApril 21, 2010

    An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging in social media for personal or business reasons....

    • Downloads: 1173

  • For CIO Professionals

    Report:The Empowered BT CIO

    A Road Map For CIOs To Succeed In An Empowered World

    Bobby Cameron, Marc Cecere, Nigel Fenwick, Khalid Kark, Chip Gliedman, Craig SymonsJuly 18, 2011

    Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

    • Downloads: 838
    • Rating:

  • For CIO Professionals

    Report:Empowered Business Technology Defined

    The Future IT Organization And Its Implications For CIOs

    Khalid Kark, Bobby Cameron, Marc Cecere, Nigel Fenwick, Chip Gliedman, Craig SymonsJuly 18, 2011

    The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

    • Downloads: 819
    • Rating:

  • For CIO Professionals

    Report:CIOs: Support HEROes — Create Social Innovation Networks Using The PACT Framework

    An Empowered Report: Using Social Technologies To Empower Innovation

    Nigel FenwickNovember 22, 2010

    Customers already use social technologies to wrest power away from large corporations. Now employees are also adapting social technologies in pursuit of innovations to support these empowered...

    • Downloads: 764

  • For CIO Professionals

    Report:Move From Ideation To Innovation

    Ideation: The Innovation Playbook

    Nigel Fenwick, Rob KoplowitzJuly 13, 2012

    Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 838
    • Comments: 2
    • Rating:

  • For CIO Professionals

    Report:Mastering Customer Data — A CIO Imperative

    The CIO's Role In Building A Strategic Partnership With Marketing

    Nigel FenwickJuly 27, 2011

    In today's fast-paced global economy, examples of how empowered customers and citizens use social technology to influence everything from brands to governments are all around us. The Arab Spring...

    • Downloads: 764
    • Rating:

  • For CIO Professionals

    Report:Use Social Computing To Boost IT Productivity

    Nigel FenwickJune 15, 2010

    Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...

    • Downloads: 619

  • For CIO Professionals

    Report:Social Business Strategy Maturity Model

    Nigel FenwickApril 20, 2011

    The Social Business Maturity Model is presented in conjunction with the research report "Social Business Strategy: An IT Execution Plan," which explains more fully how CIOs should apply the model....

    • Downloads: 60

  • For CIO Professionals

    Report:Social Media Use And Perceptions

    Nigel FenwickMay 21, 2010

    This data chart presents highlights from Forrester's January 2010 Global Social Media Online Survey.

    • Downloads: 16

  • For Marketing Leadership Professionals

    Report:CMOs Must Merge Marketing With IT To Win In The Digital Decade

    Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

    Nigel Fenwick, Luca S. PaderniOctober 25, 2011

    In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

    • Downloads: 714
    • Rating:

  • For CIO Professionals

    Report:Use Business Capabilities To Optimize BT Strategy Choices

    Strategy Selection: The BT Strategic Planning Playbook

    Nigel FenwickMay 02, 2012

    Selecting the right strategies lies at the heart of the business technology (BT) strategic planning framework. By involving business-savvy technology professionals in the discussion of business...

    • Downloads: 692
    • Rating:

  • For CIO Professionals

    Report:CIOs Must Merge IT With Marketing To Win In The Digital Decade

    Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

    Luca S. Paderni, Nigel FenwickOctober 25, 2011

    In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

    • Downloads: 624
    • Rating:

  • For CIO Professionals

    Report:Introducing The Forrester BT Leadership Maturity Model

    A Self-Assessment Framework To Focus And Accelerate Your Transformation

    Bobby Cameron, Khalid Kark, John Brand, Marc Cecere, Nigel Fenwick, Chip Gliedman, Craig SymonsFebruary 09, 2012

    Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...

    • Downloads: 598

  • For CIO Professionals

    Report:Begin BT Strategic Planning With Clear Business Goals

    Business Goals: The BT Strategic Planning Playbook

    Nigel Fenwick, John BrandJune 28, 2012

    Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...

    • Downloads: 649
    • Rating:

  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Nigel FenwickAugust 24, 2012

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 537
    • Rating:
 
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