Forrester

For CIO Professionals

Report:Benchmark The Use Of Your Social Business And Collaboration Systems

Benchmarks: The Social Business And Collaboration Playbook

Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. For example, employees constantly meet to choose how to adjust plans; customers...

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For CIO Professionals

Report:Social Ecosystem Maturity Assessment Model

The Social Ecosystem Maturity Assessment is presented in conjunction with the research report "Benchmark The Use Of Your Social Business And Collaboration Systems," which explains more fully how CIOs...

• Downloads: 9

For CIO Professionals

Report:Winning The Customer Experience Game

Best Practices For CIOs

Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

• Downloads: 141

For CIO Professionals

Report:Build Your Mobile Engagement Strategy

Strategic Plan: The CIO's Mobile Engagement Playbook

Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

• Downloads: 538
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For CIO Professionals

Report:Beyond Alignment: Readiness Assessment

Assessment Framework: The BT Strategic Planning Playbook

  Putting in place Forrester's BT strategy framework requires a business-savvy IT team to support and work with the business-unit leadership teams. It also requires the IT team to have...

• Downloads: 29

For CIO Professionals

Report:The CIO's Role In The Social Business Policy

Policy And Procedures: The Social Business And Collaboration Playbook

A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...

• Downloads: 296

For CIO Professionals

Report:Competitive Advantage Through Social Business

Executive Overview: The Social Business And Collaboration Playbook

Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

• Downloads: 535
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For CIO Professionals

Report:Move From Ideation To Innovation

Ideation: The Innovation Playbook

Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

• Downloads: 837
• Comments: 2
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For CIO Professionals

Report:Communicate And Manage Change For The BT Strategic Planning Process

Change Management: The BT Strategic Planning Playbook

Since BT strategic planning requires a radically different approach, having a strong change management process is essential for success. This report explores both the critical aspects of change...

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For CIO Professionals

Report:Begin BT Strategic Planning With Clear Business Goals

Business Goals: The BT Strategic Planning Playbook

Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...

• Downloads: 647
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For CIO Professionals

Report:Assess Your Readiness To Plan BT Strategies

Assessment Framework: The BT Strategic Planning Playbook

Forrester's BT Strategic Planning playbook sets out Forrester's recommendations for how CIOs establish IT strategy development as a continuous process, working alongside business-unit leaders to...

• Downloads: 542
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For CIO Professionals

Report:Use Business Capabilities To Optimize BT Strategy Choices

Strategy Selection: The BT Strategic Planning Playbook

Selecting the right strategies lies at the heart of the business technology (BT) strategic planning framework. By involving business-savvy technology professionals in the discussion of business...

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For CIO Professionals

Report:Develop Effective BT Strategy

Executive Overview: The BT Strategic Planning Playbook

Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs increasingly play a vital role in...

• Downloads: 1038
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For CIO Professionals

Report:Plan Strategy Around 10 Business Trends

Business Vision: The BT Strategic Planning Playbook

CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...

• Downloads: 2342
• Comments: 1
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For CIO Professionals

Report:Introducing The Forrester BT Leadership Maturity Model

A Self-Assessment Framework To Focus And Accelerate Your Transformation

Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...

• Downloads: 598

For Marketing Leadership Professionals

Report:CMOs Must Merge Marketing With IT To Win In The Digital Decade

Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

• Downloads: 713
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For CIO Professionals

Report:Forrester's IT And Marketing Partnership Readiness Model For CIOs

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

• Downloads: 31
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For CIO Professionals

Report:CIOs Must Merge IT With Marketing To Win In The Digital Decade

Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

• Downloads: 620
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For CMO Professionals

Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

• Downloads: 40
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For CIO Professionals

Report:Beyond Alignment: A Road Map For Business-Centric CIOs

For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...

• Downloads: 1070

For CIO Professionals

Report:Mastering Customer Data — A CIO Imperative

The CIO's Role In Building A Strategic Partnership With Marketing

In today's fast-paced global economy, examples of how empowered customers and citizens use social technology to influence everything from brands to governments are all around us. The Arab Spring...

• Downloads: 762
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For CIO Professionals

Report:Empowered Business Technology Defined

The Future IT Organization And Its Implications For CIOs

The empowered era has brought about a paradigm shift for IT organizations. Employees and customers are no longer relying on IT to provision and manage technology. They are using social, mobile,...

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For CIO Professionals

Report:The Empowered BT CIO

A Road Map For CIOs To Succeed In An Empowered World

Many pundits are writing the CIO's obituary. Your employees and the business are no longer relying on IT to provision and deliver technology. They are using technologies like social, mobile, cloud,...

• Downloads: 838
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For CIO Professionals

Report:Emerging Technology Applications For Marketing

Marketing success is increasingly dependent on using technology to understand and communicate with customers. IT must develop a thorough understanding of marketing technology and the potential for...

• Downloads: 902
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For CIO Professionals

Report:Social Business Strategy Maturity Model

The Social Business Maturity Model is presented in conjunction with the research report "Social Business Strategy: An IT Execution Plan," which explains more fully how CIOs should apply the model....

• Downloads: 60