Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in technology marketing at Radius Retail and Transatlantic Software before releasing his inner entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager and practice leader of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

As an analyst, Nigel's leading-edge research focuses on business at the intersection of marketing and technology. Recognized as a visionary with insight into emerging trends, Nigel has published leading research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the fundamental business changes needed in the digital economy.

Education

Nigel holds a B.A. (Hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

Refine your results

Date Range

Role

Methodology

Topics

Industry

Region

20 results in Reports

  • Nigel Fenwick
  • Customer Experience Management
  • For CIO Professionals

    Report:The CIO's Guide To Social Computing Leadership

    Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer...

    • Downloads: 1662
  • For CIO Professionals

    Report:Beyond Alignment: A Road Map For Business-Centric CIOs

    For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...

    • Downloads: 1162
  • For CMO Professionals

    Report:The Future Of Business Is Digital

    The Powerful Advantages Of Embracing Dynamic Ecosystems Of Value

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 1097
  • For CIO Professionals

    Report:The CIO's Guide To Establishing A Social Media Policy

    An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging for personal reasons or business reasons. Research...

    • Downloads: 1249
  • For CMO Professionals

    Report:The CMO's Guide To Establishing A Social Media Policy

    An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging in social media for personal or business reasons....

    • Downloads: 1240
  • For CIO Professionals

    Report:Build Your Mobile Engagement Strategy

    Strategic Plan: The CIO's Mobile Engagement Playbook

    Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

    • Downloads: 887
  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 779
  • For CIO Professionals

    Report:Use Social Computing To Boost IT Productivity

    Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...

    • Downloads: 645
  • For CIO Professionals

    Report:Social Media Use And Perceptions

    This data chart presents highlights from Forrester's January 2010 Global Social Media Online Survey.

    • Downloads: 22
  • For CIO Professionals

    Report:Winning The Customer Experience Game

    Best Practices For CIOs

    Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

    • Downloads: 545
  • For CIO Professionals

    Report:Case Study: United Business Media Taps Social Computing To Boost Collaboration And Savings

    Any organization with thousands of employees faces a dilemma: There is a tremendous opportunity to tap into the collective wisdom of the employees, but the scale of the organization makes...

    • Downloads: 545
  • For CIO Professionals

    Report:Social Media Policy Template For CIOs

    This template provides a starting point from which to draft your own social media policy. The template follows the outline provided in the associated report, "The CIO's Guide To Establishing A Social...

    • Downloads: 46
  • For CIO Professionals

    Report:IT's Role In Winning Customer Experience

    Tips For CIOs From Fidelity Investments And FedEx

    Improving customer experience (CX) is about to become the top priority for CIOs. CEOs are turning to CIOs and IT leaders to help transform customer experiences through digital technologies. And...

    • Downloads: 490
  • For eBusiness & Channel Strategy Professionals

    Report:The Digital Business Imperative

    Vision: The Digital Business Transformation Playbook

    Business leaders don't think of digital as central to their business because in the past, it hasn't been. But now your customers, your products, your business operations, and your competitors are...

    • Downloads: 473
  • For Marketing Leadership Professionals

    Report:Social Media Policy Template For CMOs

    This template provides a starting point from which to draft your own social media policy. The template follows the outline provided in the associated report, "The CMO's Guide To Establishing A Social...

    • Downloads: 37
  • For CIO Professionals

    Report:Benchmark The Use Of Your Social Business And Collaboration Systems

    Benchmarks: The Social Business And Collaboration Playbook

    Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. For example, employees constantly meet to choose how to adjust plans; customers...

    • Downloads: 449
  • For CIO Professionals

    Report:The CIO's Role In The Social Business Policy

    Policy And Procedures: The Social Business And Collaboration Playbook

    A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...

    • Downloads: 438
  • For CIO Professionals

    Report:Unleash Your Digital Business

    The Future Of Business Is Digital

    As a CIO, you are destined to play a pivotal leadership role in the transformation of your business to a digital business. In this report, written for business leaders and originally published under...

    • Downloads: 344
  • For CIO Professionals

    Report:Wanted: Disruptive CIOs To Drive Digital Business

    Case Study: New England Biolabs

    Digital trends are changing business. The markets you operate in and the way you conduct business are already transformed by digital innovations. As a result, the CIO must implement and run new...

    • Downloads: 213
  • For CIO Professionals

    Report:Social Ecosystem Maturity Assessment Model

    The Social Ecosystem Maturity Assessment is presented in conjunction with the research report "Benchmark The Use Of Your Social Business And Collaboration Systems," which explains more fully how CIOs...

    • Downloads: 41