Forrester

For CIO Professionals

Report:The CIO's Guide To Social Computing Leadership

Social Computing and social media represent a new wave of energy sweeping through business. "Social" holds out the promise of a customer-driven business model, one in which the voice of the customer...

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For CIO Professionals

Report:The CIO's Guide To Establishing A Social Media Policy

An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging for personal reasons or business reasons. Research...

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For CIO Professionals

Report:Beyond Alignment: A Road Map For Business-Centric CIOs

For 30 years, CIOs have set up increasingly complex IT processes and industrialized IT operations in the hope of driving down costs while increasing IT and business alignment. While efforts toward...

• Downloads: 1070

For CMO Professionals

Report:The CMO's Guide To Establishing A Social Media Policy

An effective social media policy provides an essential guide for employees with respect to their use of social media, whether they are engaging in social media for personal or business reasons....

• Downloads: 1173

For CIO Professionals

Report:Use Social Computing To Boost IT Productivity

Is Social Computing use in IT a distraction? Not according to our latest research. Our survey of social media users indicates that IT staff increase productivity by adapting Social Computing to their...

• Downloads: 619

For CIO Professionals

Report:Social Media Use And Perceptions

This data chart presents highlights from Forrester's January 2010 Global Social Media Online Survey.

• Downloads: 16

For CIO Professionals

Report:Competitive Advantage Through Social Business

Executive Overview: The Social Business And Collaboration Playbook

Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

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For CIO Professionals

Report:Case Study: United Business Media Taps Social Computing To Boost Collaboration And Savings

Any organization with thousands of employees faces a dilemma: There is a tremendous opportunity to tap into the collective wisdom of the employees, but the scale of the organization makes...

• Downloads: 527
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For CIO Professionals

Report:Social Media Policy Template For CIOs

This template provides a starting point from which to draft your own social media policy. The template follows the outline provided in the associated report, "The CIO's Guide To Establishing A Social...

• Downloads: 35

For CIO Professionals

Report:Build Your Mobile Engagement Strategy

Strategic Plan: The CIO's Mobile Engagement Playbook

Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

• Downloads: 536
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For Marketing Leadership Professionals

Report:Social Media Policy Template For CMOs

This template provides a starting point from which to draft your own social media policy. The template follows the outline provided in the associated report, "The CMO's Guide To Establishing A Social...

• Downloads: 32
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For CIO Professionals

Report:The CIO's Role In The Social Business Policy

Policy And Procedures: The Social Business And Collaboration Playbook

A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...

• Downloads: 296

For CIO Professionals

Report:Winning The Customer Experience Game

Best Practices For CIOs

Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

• Downloads: 140

For CIO Professionals

Report:Benchmark The Use Of Your Social Business And Collaboration Systems

Benchmarks: The Social Business And Collaboration Playbook

Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. For example, employees constantly meet to choose how to adjust plans; customers...

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For CIO Professionals

Report:Social Ecosystem Maturity Assessment Model

The Social Ecosystem Maturity Assessment is presented in conjunction with the research report "Benchmark The Use Of Your Social Business And Collaboration Systems," which explains more fully how CIOs...

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