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Nigel Fenwick

Vice President, Principal Analyst serving CIOs

Nigel serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. His research focuses on the intersection of technology and marketing and includes coverage of business and technology strategy, digital business, social business strategy, marketing technology, and technology trends and their impact on competitive advantage.

Previous Work Experience

Ever since becoming an executive director and CIO at Reebok UK at the age of 26, Nigel has consistently led many technology industry trends: He was the first CIO to partner with Infosys to pioneer the offshore development model; he was the first CIO to introduce a marketing role to IT; and he was an early advocate of the business relationship management role that is now so critical to many IT organizations. Nigel went on to a successful career in retail technology marketing with Radius Retail and Transatlantic Software before becoming an entrepreneur, starting up an eCommerce research publishing business and a GPS fleet management software business. He joined Forrester as the general manager of the IT Leadership Boards business in 2006, growing the business more than 300% in three years. Having spent equal time over his career in IT, marketing, and general management, Nigel now brings a unique business technology perspective to his research at Forrester.

Since becoming an analyst, Nigel's leading-edge research has focused on business at the intersection of IT and marketing. Recognized as a visionary with insight into emerging trends, Nigel has published research on social business strategy, business technology strategy, innovation, retail, and marketing. His latest research on digital business examines the role of technology in delivering outstanding customer experience.


Education

Nigel holds a B.A. (hons) in computing in business from the University of Huddersfield and an M.B.A. with concentrations in marketing and international business from Warwick Business School at the University of Warwick.

Research Coverage:

Business Technology, Customer Experience Management, IT Management, IT Serving the Business, IT Talent Management, Marketing of IT, Media Mix, Social Computing, Social Media, Strategy & Strategic Planning, Strategy, Planning & Governance of IT, Web 2.0

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15 results in Reports

  • Nigel Fenwick
  • Past 18 months

  • For CIO Professionals

    Report:Plan Strategy Around 10 Business Trends

    Business Vision: The BT Strategic Planning Playbook

    Nigel FenwickMay 02, 2012

    CIOs and IT strategists participating in strategic planning must bring to the discussion an understanding of emerging business trends. This section of Forrester's BT Strategic Planning playbook...

    • Downloads: 2342
    • Comments: 1
    • Rating:

  • For CIO Professionals

    Report:Develop Effective BT Strategy

    Executive Overview: The BT Strategic Planning Playbook

    Nigel Fenwick, Marc CecereMay 02, 2012

    Today's executives are totally dependent on technology to achieve their organization's goals and objectives — without technology they cannot compete. CIOs increasingly play a vital role in...

    • Downloads: 1038
    • Rating:

  • For CIO Professionals

    Report:Move From Ideation To Innovation

    Ideation: The Innovation Playbook

    Nigel Fenwick, Rob KoplowitzJuly 13, 2012

    Innovation is the number-one challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

    • Downloads: 837
    • Comments: 2
    • Rating:

  • For CIO Professionals

    Report:Use Business Capabilities To Optimize BT Strategy Choices

    Strategy Selection: The BT Strategic Planning Playbook

    Nigel FenwickMay 02, 2012

    Selecting the right strategies lies at the heart of the business technology (BT) strategic planning framework. By involving business-savvy technology professionals in the discussion of business...

    • Downloads: 689
    • Rating:

  • For CIO Professionals

    Report:Introducing The Forrester BT Leadership Maturity Model

    A Self-Assessment Framework To Focus And Accelerate Your Transformation

    Bobby Cameron, Khalid Kark, John Brand, Marc Cecere, Nigel Fenwick, Chip Gliedman, Craig SymonsFebruary 09, 2012

    Many CIOs struggle to answer two deceptively simple questions: 1) How are we doing, and 2) what should I prioritize? These questions invite a host of complexities, raising questions about the role of...

    • Downloads: 598

  • For CIO Professionals

    Report:Begin BT Strategic Planning With Clear Business Goals

    Business Goals: The BT Strategic Planning Playbook

    Nigel Fenwick, John BrandJune 28, 2012

    Clear business goals lie at the heart of good strategy. Unfortunately, many organizations have aspirational goals that make strategic planning difficult at best, and they lack the mechanism to...

    • Downloads: 647
    • Rating:

  • For CIO Professionals

    Report:Competitive Advantage Through Social Business

    Executive Overview: The Social Business And Collaboration Playbook

    Nigel FenwickAugust 24, 2012

    Business as we know it is changing. The next generation of market-leading organizations will digitize their enterprise model with new capabilities enabled by social technologies. But many of today's...

    • Downloads: 535
    • Rating:

  • For CIO Professionals

    Report:Assess Your Readiness To Plan BT Strategies

    Assessment Framework: The BT Strategic Planning Playbook

    Nigel FenwickMay 02, 2012

    Forrester's BT Strategic Planning playbook sets out Forrester's recommendations for how CIOs establish IT strategy development as a continuous process, working alongside business-unit leaders to...

    • Downloads: 542
    • Rating:

  • For CIO Professionals

    Report:Build Your Mobile Engagement Strategy

    Strategic Plan: The CIO's Mobile Engagement Playbook

    Nigel FenwickDecember 18, 2012

    Mobile technology is rapidly evolving as a means for organizations to deliver new customer experiences, enhance customer value, and improve employee productivity. When combined with social, cloud,...

    • Downloads: 538
    • Rating:

  • For CIO Professionals

    Report:Communicate And Manage Change For The BT Strategic Planning Process

    Change Management: The BT Strategic Planning Playbook

    Claire Schooley, Nigel FenwickJuly 03, 2012

    Since BT strategic planning requires a radically different approach, having a strong change management process is essential for success. This report explores both the critical aspects of change...

    • Downloads: 494
    • Rating:

  • For CIO Professionals

    Report:The CIO's Role In The Social Business Policy

    Policy And Procedures: The Social Business And Collaboration Playbook

    Nigel Fenwick, Ted Schadler, Rob KoplowitzAugust 24, 2012

    A clear social business policy is an essential guide for employees using social and collaboration tools for customer engagement and for internal or partner collaboration. While it takes a...

    • Downloads: 296

  • For CIO Professionals

    Report:Winning The Customer Experience Game

    Best Practices For CIOs

    Nigel FenwickMay 08, 2013

    Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

    • Downloads: 141

  • For CIO Professionals

    Report:Beyond Alignment: Readiness Assessment

    Assessment Framework: The BT Strategic Planning Playbook

    Nigel FenwickNovember 30, 2012

      Putting in place Forrester's BT strategy framework requires a business-savvy IT team to support and work with the business-unit leadership teams. It also requires the IT team to have...

    • Downloads: 29

  • For CIO Professionals

    Report:Benchmark The Use Of Your Social Business And Collaboration Systems

    Benchmarks: The Social Business And Collaboration Playbook

    Nigel FenwickMay 14, 2013

    Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. For example, employees constantly meet to choose how to adjust plans; customers...

    • Downloads: 65
    • Rating:

  • For CIO Professionals

    Report:Social Ecosystem Maturity Assessment Model

    Nigel FenwickMay 14, 2013

    The Social Ecosystem Maturity Assessment is presented in conjunction with the research report "Benchmark The Use Of Your Social Business And Collaboration Systems," which explains more fully how CIOs...

    • Downloads: 9
 
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