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For Marketing Leadership Professionals

Nokia Begins The Fight Back With The N900

PC-Inspired Consumer Software Arrives On The First Maemo-Powered Internet Mobile Phone

August 28, 2009

By Ian Fogg with J. P. Gownder, Erik Hood

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Why Read This Report

The N900 is a critical product for helping Nokia regain mobile mindshare. For the first time, Nokia pairs desktop-PC-quality Internet software, based on Maemo Linux, with 24x7 mobile phone connectivity. While the N900's importance for Nokia is tremendous, the N900 is yet another distraction for those brands now seeking to embrace the dawning of the 24x7 Internet. Even if the N900 sells well, it will take time to achieve significant consumer adoption levels that rival the installed base of other Internet phones. Instead, the arrival of this Maemo-powered N900 is a further sign of the fragmentation of the Internet phone market. While mobile innovation has never been greater, we are further than ever from the single, PC-style mobile Internet platform that would make life easy for everyone building mobile consumer strategies.
Tags: Consumer Electronics & Technology, Consumer Mobile Devices, Customer Experience Management, eCommerce, Mobile Channel for Consumers, Mobile Web, Multichannel Customer Experience
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