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The battle for Internet consumers is heating up. Companies that want to stay alive and thrive must act now or never. In this book, Mary Modahl details the three factors that will determine the online victors: a thorough understanding of Internet consumers, a readiness to exploit new business models, and the ability to defy traditional business practices. "Now Or Never" will change the way old and new companies think about the Internet.
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Mary Modahl
Vice President, Marketing,
Forrester Research, Inc.
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"An absolutely essential and highly readable
instruction manual for the Internet consumer.
Without this book, you're just flying blind."
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David Graves, president, Reuters New Media
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Read what else people are saying about "Now Or Never"
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Forrester's research analyzes all aspects of technology change affecting Internet commerce and corporate technology, and it offers the industry's most comprehensive consumer research program.
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Learn more about Forrester's research services.
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Read about the TechnographicsB. Segmentation Model.
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