CONTENTS
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Introduction |
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Part 1: Understanding Internet Consumers |
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1.
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Why Consumers Buy Online
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2.
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Using Technographics® To Target Internet Consumers |
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3.
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Reaching Early Adopters |
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4.
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The Battle For The Mainstream
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5.
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Avoiding The Laggard Trap
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Part 2: Exploiting Internet Business Models |
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6.
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The Internet's Impact On Competition
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7.
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What Makes Internet Business Models So Difficult
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8.
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Creating Company Value
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Part 3: Defying The Gravity Of The Old Ways Of Doing Business |
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9.
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Thriving On Technology Change
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10.
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Coping With Internet Channel Conflict
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11.
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Funding, Organization, And Leadership
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12.
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Conclusion: The Will To Win
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Appendix: Technographics Methodology |
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