Why Read This
An industrywide effort is underway to implement self-regulation of targeted display ads to ease consumer and governmental privacy concerns. Clear compliance requirements have been outlined by the Digital Advertising Alliance, and compliance vendors are in place to aid with self-regulation efforts. Yet with so many entities involved and privacy bills continuing to be proposed, compliance seems overwhelming and implementation has been slow. Forrester believes that marketers should take charge of self-regulation implementation today to protect their brand reputation as well as data collection in the long run.