For Marketing Leadership Professionals

Online African Americans: A Demographic Profile

    Why Read This Report

    Online African Americans are the second largest minority group in the US; however, they are relatively less well off compared with other American ethnicities. African Americans are quite active online and in their interactions with various media sources, both online and offline. Despite conducting less product research and spending less money online than the overall online population, African American consumers are more receptive to advertising and are more brand-conscious.
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    TABLE OF CONTENTS

    • African Americans Online
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Models & Calculators:

      Demographics Of Online African Americans

    • Models & Calculators:

      Weekly Time Spent With Various Media

    • Models & Calculators:

      Monthly Online Activities Of Online African Americans

    • Models & Calculators:

      Online African Americans Are Optimistic About Personal Financial Situation And Economy

    • Models & Calculators:

      Online African Americans Are More Brand-Conscious And More Receptive To Ads