Forrester

Why Read This Report

Social media use has continued its steady rise in Australia, amplified by population growth and the Internet's continued spread. In line with this growth, more Australians consume social content than ever before, and the Australian tendency to express a view has continued to rise. However, beneath the surface, patterns of social media use have shifted wildly. In particular, content creation is past its peak, and social organization using tools like Really Simple Syndication (RSS) is also in relative decline. Meanwhile, social networks and status updates are booming, and women dominate both activities — a first for local social media use.