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For eBusiness & Channel Strategy Professionals

Online Retailing In Australia 2012: Mobile

For The First Time, Most Local Online Retailers Sell On Mobile

August 03, 2012

By Steven Noble with Zia Daniell Wigder, Julie A. Ask, Lily Varon

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Why Read This Report

Australia knows that mobile's time has come, but the rate at which mobile has become a priority for local online retail professionals is staggering nonetheless. This report highlights the extent to which Australian online retail professionals are committed to mobile, including ongoing investments in mobile site and mobile app strategies. Australia's larger multichannel online retailers are leading the charge toward mobile commerce, despite the fact that this group once lagged smaller pure plays in many aspects of online retail in Australia.
Tags: Customer Experience Management, eCommerce, eCommerce Platforms & Technologies, Marketing & Strategy, Mobile Channel for Consumers, Mobile eCommerce, Mobile Web, Multichannel Customer Experience, Multichannel Retail, Retail
US $ 499
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TABLE OF CONTENTS

  • Australian Online Retailers Are Finally Embracing Mobile Commerce

  • RECOMMENDATIONS

    Expand Mobile Commerce With Cycles Of Learning And Investment
  • Supplemental Material
  • Related Research Documents
 
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