Why Read This
A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so appealing that new players and providers are stepping up to draw viewers away from their traditional linear viewing habits. Although viewers aren't ready to cut the cable cord, this shift in behavior will lead some consumers to consider cord-cutting starting in 2012. Forrester recommends that media product strategists of every type start the countdown clock so that they can counter the cord-cutting pressure even before it happens.
Tags: Connected TV, Consumer Electronics & Technology, Consumer PCs, DVRs, Game Platforms, Gaming, Media & Entertainment, Online Video, Product & Solutions Strategies, Product Portfolio Strategies, Technology Product Strategies, Television