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For eBusiness & Channel Strategy Professionals

Online-Influenced Sales Exceed Direct Sales In Financial Services

How The Internet Influences Sales In Other Channels

November 20, 2009

By Brad Strothkamp with Peter Wannemacher, Carrie Johnson, Courtney Tincher

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Why Read This Report

In 2008, the majority of US online adults who researched a financial product did so online, and the majority of those online researchers applied in a channel other than the Web. These cross-channel shoppers illustrate the importance of online-influenced sales in financial services. To effectively capture and manage these cross-channel shoppers, eBusiness executives should dedicate a portion of their Web strategies to tactics that include lead capture, interactive help, and cross-channel application completion.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics & Technology, eCommerce, eCommerce Adoption, Financial Services, Multichannel Selling Strategies, Online Financial Products & Services
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TABLE OF CONTENTS

  • The State Of Online Sales In Financial Services
  • Five Tactics To Succeed In Online-Influenced Sales

  • WHAT IT MEANS

    The Web Influences The Vast Majority Of Sales — Both Online And Off
  • Supplemental Material
  • Related Research Documents
 
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