Why Read This
Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize their existing mobile banking offerings to achieve business objectives and identify new ways to meet customers' needs. This report is an adaptation of "Don't Wait To Optimize Mobile Sites And Apps" originally published July 28, 2011, and it forms part of the mobile banking strategy playbook. It discusses how digital banking teams must change gear from running mobile banking like a pilot to operating as a mature practice that focuses on optimizing the mobile banking experience and delivering against key performance indicators (KPIs).
Tags: Application Development, Application Development Processes & Tools, Banking, Customer Experience Management, Customer Intelligence, eCommerce, Financial Services, Marketing & Strategy, Mobile Banking, Mobile Web, Multichannel Customer Experience, Technology, Testing & Quality Assurance