For eBusiness & Channel Strategy Professionals

Optimize Your Mobile Banking Strategy

    Why Read This Report

    Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize their existing mobile banking offerings to achieve business objectives and identify new ways to meet customers' needs. This report is an adaptation of "Don't Wait To Optimize Mobile Sites And Apps" originally published July 28, 2011, and it forms part of the mobile banking strategy playbook. It discusses how digital banking teams must change gear from running mobile banking like a pilot to operating as a mature practice that focuses on optimizing the mobile banking experience and delivering against key performance indicators (KPIs).
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    • Mobile Banking Optimization Is Far From Mature
    • Mobile Banking Optimization Requires Two Parallel Initiatives

      Continuous Improvement And Leading-Edge Innovation Must Coexist
    • Supplemental Material
    • Related Research Documents