CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip
This is the Organization report in The Social Intelligence Playbook.

For Customer Insights Professionals

Design A Social Intelligence Function

March 07, 2013

By Dave Frankland with Allison Smith, Samantha Ngo

  • 574 downloads
  • 0 comments
  • Rating:

Why Read This Report

Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the work. This report describes several options for firms designing a social intelligence (SI) function, including internal and outsourced models. This is an update to the April 10, 2012, "Roles And Responsibilities For Social Intelligence" Forrester report. We've added new and updated content, including examples and figures for the organization chapter of the social intelligence playbook.

Tags: Branding, Customer Analytics, Customer Experience Management, Customer Intelligence Strategy and Process, Interactive Marketing Strategy and Process, Listening Platforms, Market Research, Marketing & Strategy, Marketing Communications, Public Relations, Social Intelligence, Web 2.0
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart