Why Read This
Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the work. This report describes several options for firms designing a social intelligence (SI) function, including internal and outsourced models. This is an update to the April 10, 2012, "Roles And Responsibilities For Social Intelligence" Forrester report. We've added new and updated content, including examples and figures for the organization chapter of the social intelligence playbook.
Tags: Branding, Customer Analytics, Customer Experience Management, Customer Intelligence, Digital Marketing, Listening Platforms, Market Research, Marketing & Strategy, Marketing Communications, Public Relations, Social Intelligence, Web 2.0