CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip
This is the Organization report in The B2B Online Community Playbook.

For Sales Enablement Professionals

Organizing For Community Success

November 7, 2012

By Peter O'Neill, Kim Celestre with Bradford J. Holmes, Sophia I. Vargas

  • 172 downloads
  • 0 comments
  • Rating:

Why Read This Report

For B2B marketers, when it comes to planning, designing, and implementing a successful online community, the rubber meets the road at organizational effectiveness. In order to sustain a healthy community, socially empowered employees across a range of functions must work together to achieve some critical shared goals. You will need to win the support of executives willing to open up communication and collaboration among groups that today operate in silos. Don't miss this critical factor when implementing your communities. Without the organization behind your efforts, you will struggle to achieve your vision.

Tags: B2B Marketing, Community Management, Interactive Marketing Strategy and Process, IT Spending Forecasts, Marketing & Strategy, Marketing Organization & Culture, Media Mix, Social Marketing, Social Media, Tech Sector Economics, Technology, Technology Adoption Data, Technology Product Strategies
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Match Your Community Organization To Your Community Strategy
  • Community Success Requires New Roles And Responsibilities

  • RECOMMENDATIONS

    Four Steps To Get Organized For Online Community Success
  • Supplemental Material
  • Related Research Documents
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart