For Customer Insights Professionals

Organizing For Site Optimization

Why Read This Report

Incorporating testing into marketing and customer experience management programs is crucial because consumer behaviors change continually and vary by a multitude of dimensions that are nearly impossible to divine by intuition. Fortunately, it's not necessary to guess. Online testing can drive pertinent offers and a relevant customer experience for customers and prospects. But for most marketers, testing involves skills and resources that are at a premium. Successful testing organizations embrace planning and process management and establish a dedicated team with the right mix of skills under an optimal organizational structure.
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  • Models & Calculators:

    Benefits Realized Through Online Testing