Forrester

For eBusiness & Channel Strategy Professionals

Tool:Forrester Measures Web Sites' Ability To Move Visitors Toward Their Goals

For Marketing Leadership Professionals

Report:Emerging Touchpoints Require A Marketing Mind Shift

Vision: The Emerging Touchpoints For Marketing Playbook

Emerging technologies — from smart objects and wearables to behind-the-scenes taxonomy tools — radically change how your customers think, act, and relate to others. Marketers who try to...

• Downloads: 404
• Rating:

For eBusiness & Channel Strategy Professionals

Report:How Travel eBusiness Can Engage Conversationalists, The New Social Media Group

From 2008 to 2010, 26.3 million more US online leisure travelers began using social media. Members of the group that travel eBusiness professionals need to pay attention to for their social commerce...

• Downloads: 749

For Customer Experience Professionals

Report:Mobile And Social Gain Ground In Wellness And Disease Management

Consumers Report On Program Availability, Usage, And Relevance

Forrester surveyed US online nonelderly commercially insured consumers to find out how open they are to using health management programs offered by their health plan or employer and in which channels...

• Downloads: 616

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark: Australian Consumer Electronics Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Websites Of Five Australian Consumer Electronics Retailers

Consumer electronics retailers in Australia face many challenges, but online retail is booming despite the relatively modest feature set provided by most Australian sites. To dig deeper, Forrester...

• Downloads: 156

For CIO Professionals

Tool:Forecast: US Individuals With Two Or More PCs Or Smartphones Forecast, 2008 to 2016

For Marketing Leadership Professionals

Tool:Mobile Technographics: Understanding The Connected Consumer

For eBusiness & Channel Strategy Professionals

Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

The Convenience Quotient Of Mobile Services: A Facebook Case Study

Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Downloads: 286

For Marketing Leadership Professionals

Tool:Mobile Users Research, Purchase, And Receive Coupons With Their Mobile Phones

For eBusiness & Channel Strategy Professionals

Tool:Social Networking Sites Don't Drive Much Buyer-Retailer Interaction Yet

For eBusiness & Channel Strategy Professionals

Report:How Clients Want To Interact With Financial Advisors

Younger Consumers Prefer Online Chat, Websites, And Email

Now more than ever, clients are using new channels to communicate with their financial advisors. Younger clients show a strong preference for communicating with advisors through digital channels like...

• Downloads: 650
• Rating:

For Marketing Leadership Professionals

Tool:Marketers Are Willing To Trial New Media

For Marketing Leadership Professionals

Report:Forrester Research World Online Population Forecast 2010 To 2014 (Global)

ForecastView Spreadsheet

Worldwide Online Population Forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and country. Includes historical data...

• Downloads: 11

For Marketing Leadership Professionals

Tool:Humor Is The Most Successful Creative Strategy For Viral Videos

For Marketing Leadership Professionals

Report:Technographics® Survey Highlights: What Types Of Advertising Do Latin Americans Trust?

An overview of the types of advertisments that Latin Americans trust and how these differ for Brazilian and Mexican consumers.

• Downloads: 6

For eBusiness & Channel Strategy Professionals

Report:European Banks Should Start Adding Customer Ratings And Reviews To Their Sites

European Online Financial Researchers Want Ratings And Reviews

European online financial researchers look for customer ratings and reviews. They tend to trust them and find them valuable for making better buying decisions. Although a range of North American...

• Downloads: 371

For Marketing Leadership Professionals

Report:Start To Play With Social Gamers

Social Gaming Provides A Ripe Marketing Opportunity

Eighty-four percent of US interactive marketers have no plans to use games in their 2011 marketing strategies, making social gaming a large, untapped opportunity for marketers. Marketers should start...

• Downloads: 826

For eBusiness & Channel Strategy Professionals

Tool:Search Engines Are The Third Most Popular Way To Learn About A Considered Purchase

For eBusiness & Channel Strategy Professionals

Report:A Snapshot Of Emerging Mobile Commerce In China

Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

• Downloads: 1018

For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2011 To 2016 (US)

ForecastView Spreadsheet

Interactive marketing spending segmented by industries. Each industry's IM spending is further broken into the various components of IM: display, paid search, SEO, email, and mobile advertising.

• Downloads: 3
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For Marketing Leadership Professionals

Tool:Forecast: Mobile And Display Spend, 2010 To 2015

For Marketing Leadership Professionals

Report:Google Wallet Is Not About Mobile Payments

Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Downloads: 1237

For Marketing Leadership Professionals

Report:Digital Natives: A Demographic Overview

North American Technographics®

Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Downloads: 144

For Marketing Leadership Professionals

Tool:Key Characteristics Of The Various Mobile Technographics Profiles

For Marketing Leadership Professionals

Tool:Mobilizing The Empowered IDEA Framework