About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

An Empowered Report: A Social Co-Creation Case Study
Earlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...
In Q3 2010, Forrester Research and the International Institute of Business Analysis (IIBA) partnered to survey 1,461 business analysts (BAs), systems analysts, software requirements engineers, and...
Building Contingencies Ensures Price Competitiveness And Provider Innovation
A US-headquartered global consumer manufacturing firm recently asked Forrester to review its global telecom sourcing strategy with the aim of helping it balance opportunities against risks associated...
Forrester believes that chief marketing officers (CMOs) must abandon the century-old marketing/sales funnel and embrace the customer life cycle in order to better manage their customers' interaction...

This set of data charts, taken from the November 2010 Global master Data Management Online Survey, analyzes data from 134 MDM-savvy IT professionals in five distinct industries-- healthcare; the...
Baseline Spending Allocation Figures For Comparison
During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...
Service Providers Offer New Models To Address Emerging Buyer Needs For Cloud
Forrester recently interviewed leading services providers around their offerings built for XaaS technologies (i.e., software-as-a-service, platform-as-a-service, and testing-as-a-service). We also...
Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...
As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...
But They Are Poorly Positioned For The Larger Value-Added Service Opportunity
Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

ForecastView Spreadsheet
Online Retail Spending Forecast (Western Europe): Online retail spending by 22 retail categories for each of the 17 Western European countries. Includes online buyers and average online spending by...
ForecastView Spreadsheet
Insurance sales forecast (US): Includes online insurance buyers for motor insurance and home onsurance. Additionally, segments total premiums written and net online premiums written for motor and...
This document provides an overview of cloud computing in Egypt for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...
Road Map: The Digital Media Buying Playbook
This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity...
ForecastView Spreadsheet
Online Insurance Forecast: Includes online buyers for motor insurance, home insurance, and other insurance policies. In addition, the forecast includes average online premium paid for motor and home...