Forrester Research : Topic

Outsourcing

While there are many types of outsourcing, in general it refers to contracting a business process or function previously performed in-house to an outside entity. Research coverage includes application outsourcing, data center outsourcing, and hosting and managed services.

Reports (1)

1 result in Everything

Manufacturing
Tracy Stokes

For CMO Professionals
Report:Shopper Marketing Breaks Out Of The Store
Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions
Tracy StokesSeptember 21, 2011
Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...
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Outsourcing

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

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