Forrester

For CIO Professionals

Report:Prepare For The Connected Enterprise Now

Insights From The Forrsights Networks And Telecommunications Survey, Q1 2012

The connected enterprise is becoming a reality. Businesses require access to the best market information regarding customer demand, supplier options, transport and logistics, and sales patterns. They...

• Downloads: 712
• Comments: 2
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For Marketing Leadership Professionals

Report:Text Messaging (SMS) Overview: The Workhorse Of Mobile

Broad Reach Among Consumers Demands That Mobile Messaging Is In The Mix

Ten to 15 years ago, SMS offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. Today, companies have more choices including application...

• Downloads: 630
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For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey Q4 2012

Forrester conducted an online survey fielded in August and September 2012 of 13,518 European individuals ages 16 to 92. For results based on a randomly chosen sample of this size (N = 13,518), there...

For eBusiness & Channel Strategy Professionals

Report:How To Prepare For Australia's National Broadband Network

eBusinesses Must Prepare Now To Win Over New Customers

The Australian federal government's National Broadband Network (NBN) is set to turn Australia into one of the most connected nations in the world. But how should eBusiness professionals respond? So...

• Downloads: 108

For Sourcing & Vendor Management Professionals

Report:The Future Of Telecommunications And Mobility Sourcing

Vision: The Telecommunications And Mobility Sourcing Playbook

This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

• Downloads: 376
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For Enterprise Architecture Professionals

Report:The Top Emerging Technologies To Watch: Now Through 2018

Landscape: The Emerging Technology Playbook

Emerging digital technologies are a primary driver of business evolution and disruption. Firms are grappling with an accelerating pace of business change while also trying to make IT simpler and more...

• Downloads: 2432
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For Sourcing & Vendor Management Professionals

Tool:Forrester Wave™: Managed Global MPLS Services, Q1 '13

For Marketing Leadership Professionals

Report:Marketing Via Geosocial Apps: Why And How

Location-Based Social Networking, Though Stagnant Now, Is Poised To Grow

Geosocial applications — also known as location-based social networks — hold potential for interactive marketers: They can help increase in-store visits, your brand's visibility, and...

• Downloads: 582

For Marketing Leadership Professionals

Report:NFC: What Lies Beyond Contactless Payments

How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds

Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

• Downloads: 827
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For CIO Professionals

Survey:Forrsights Workforce Employee Survey, Q4 2011

Forrester's Forrsights Workforce Employee Survey, Q4 2011, was fielded to 9,912 technology end users located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan, Malaysia,...

For Analyst Relations Professionals

Report:Case Study: Tuning In To Neustar's Briefing Performance Program

The Role Of Active Hosts In Briefing Success

Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

• Downloads: 153

For Sourcing & Vendor Management Professionals

Client Inquiry:How Many WAN Service Providers Should Be Utilized?

At smaller sites outside North America, is it a best practice to use one, a few, or several WAN service providers?

For Application Development & Delivery Professionals

Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

Forrester's 2013 Predictions For Asia Pacific

2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

• Downloads: 317

For Sourcing & Vendor Management Professionals

Report:Optimize Management Of Telecom And Mobility Sourcing

Executive Overview: The Telecommunications And Mobility Sourcing Playbook

Over the next decade, telecommunications and mobility (T&M) technologies will play a critical role in the success of geographically distributed companies. Business professionals need their IT...

• Downloads: 135

For eBusiness & Channel Strategy Professionals

Report:Mobile Messaging Vendor Overview

Making Smart Decisions To Support Your Business Needs

This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

• Downloads: 661
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For CIO Professionals

Report:European IT Outsourcing — A Review Of A Market In Transition

The European outsourcing market has continued to see a high level of activity over the past 24 months, with Forrester tracking 340 deals in 2010 and 220 deals in the first half of 2011. However, as...

• Downloads: 87

For Sales Enablement Professionals

Report:Gaining Executive-Level Access

Executive buyers respond well to clear, personalized, easily scannable emails as a way to raise their interest in taking a meeting. The things that motivate executives to take a meeting fall into two...

• Downloads: 77

For Customer Experience Professionals

Report:The Business Impact Of Customer Experience, 2012

Business Case: The Experience-Driven Organization Playbook

This report outlines the business case for customer experience professionals seeking to discover the business benefits of improving customer experience in an experience-driven organization. Years of...

• Downloads: 2231
• Comments: 2
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For Infrastructure & Operations Professionals

Report:The Forrester Wave™: Hosted Private Cloud, Q1 2013

No Dominant Market Leaders Today, But Front-Runners Are CSC And Rackspace

Forrester's Forrsights Hardware Survey, Q3 2012 showed that 46% of enterprises are prioritizing investments in private clouds in 2013. While slightly more than half plan to build a private cloud in...

• Downloads: 800
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For CIO Professionals

Survey:Forrsights Networks And Telecommunications Survey, Q1 2012

Forrester's Forrsights Networks And Telecommunications Survey, Q1 2012 was fielded to 2,347 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from...

For Application Development & Delivery Professionals

Report:Unified Communications Purchase Plans 2012

The UC Market Matures And Consolidates

Unified communications (UC) remains a priority for infrastructure and operations (I&O) professionals. In Forrester's Forrsights Networks And Telecommunications Survey, Q1 2011, we asked 547 North...

• Downloads: 880

For Customer Experience Professionals

Report:Next In Tech: Indoor Positioning

Indoor Venues Are The Next Frontier For Location-Based Services

Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

• Downloads: 345

For Sourcing & Vendor Management Professionals

Client Inquiry:What Are The High-Speed Ethernet WAN Service Adoption Trends For Global Organizations?

What are the trends in adoption and use of Ethernet WAN services by very large global organizations?

For eBusiness & Channel Strategy Professionals

Report:Boost Customer Relationships Through Mobile Services

Executive Overview: The Mobile eBusiness Playbook

eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness...

• Downloads: 732
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For Customer Insights Professionals

Report:Forrester Research Online Access Forecast — Broadband, 2012 To 2017 (EU-7)

ForecastView Spreadsheet

Online households and broadband households by access platform (DSL, cable, and fiber) for the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Includes...