Outsourcing

While there are many types of outsourcing, in general it refers to contracting a business process or function previously performed in-house to an outside entity. Research coverage includes application outsourcing, data center outsourcing, and hosting and managed services.

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  • Josh Bernoff
  • Marketing Leadership
  • Customer Experience Management

  • For Marketing Leadership Professionals

    Report:The Mobile Mind Shift Index

    Measuring And Analyzing The Shift In Consumers' Expectations

    Josh BernoffApril 19, 2013

    Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

    • Downloads: 492
    • Rating:

  • For Marketing Leadership Professionals

    Report:Objectives Are The Key To Social Strategy

    Strategic Plan: The Social Marketing Playbook

    Josh Bernoff, Nate ElliottJune 19, 2012

    We're several years into the social marketing boom, but still many executives are going about social strategy backward: picking technologies like Facebook or Twitter first instead of focusing on what...

    • Downloads: 3718
    • Comments: 1
    • Rating:

  • For Marketing Leadership Professionals

    Report:A Global Update Of Social Technographics®

    An Empowered Report: Social Media Growth Is Centered On Social Networking

    Jacqueline Anderson, Josh BernoffSeptember 28, 2010

    While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue to...

    • Downloads: 1960

  • For Marketing Leadership Professionals

    Charts & Figures:Comparison of MMSI For Age Groups

    Josh BernoffMay 5, 2013

  • For Marketing Leadership Professionals

    Report:The Splinternet Engagement Index

    Analyzing Your Customers' Engagement Across Touchpoints

    Josh BernoffFebruary 6, 2012

    The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

    • Downloads: 633
 
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