Forrester

For Marketing Leadership Professionals

Report:Accelerate Your Social Maturity

Assessment: The Social Marketing Playbook

Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

• Downloads: 1942

For Marketing Leadership Professionals

Blog:We're Hiring In Europe: Senior Advisor For The Forrester Interactive Marketing Council

Interested in managing and growing the European business within Forrester's largest Marketing & Strategy Leadership Board? Then I would love to speak with you. We are hiring a Senior Advisor for...

For Marketing Leadership Professionals

Blog:How Unilever, Philips Healthcare, And Jermaine Dupri Master Digital Engagement

In 2007, Forrester published our first report on engagement. We defined it as "the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time." Fast...

For Marketing Leadership Professionals

Blog:Best Wishes, Augie! Welcome, Elizabeth!

In mid-February, Augie Ray will be leaving Forrester to lead the social media efforts at a Fortune 500 company. I’m going to miss working directly with Augie. But at the same time, I understand...

For Marketing Leadership Professionals

Blog:Hurricane Sandy Reminds Us How To Speak To Customers During A Crisis (Or Not)

 Major events — political, natural, or economic — create a lot of eyeballs on a select set of media and stories. But as friends chimed in on Facebook, Twitter, and texts,...

For Marketing Leadership Professionals

Blog:Q&A with Clive Roach, Social Media Strategist at Philips Healthcare

Adopting a social mindset requires a change in culture. Tough to accomplish. Now layer on top the added complexities of a B2B sales cycle, strict industry regulations, and dozens of regional markets....

For Marketing Leadership Professionals

Blog:Q&A With Peter Horst, SVP of Brand Marketing, Capital One

This week I had a chance to catch up with Peter Horst, Senior Vice President of Brand Marketing at Capital One, in advance of his keynote later this month at Forrester’s Marketing Forum in...

For Marketing Leadership Professionals

Blog:Q&A with Greg Williams, Executive Editor WIRED

There's a growing group of people who are always online and use their devices to support nearly every activity, including making decisions about your products and services. We call them your...

For Marketing Leadership Professionals

Blog:Q&A With Dana Anderson, SVP Of Marketing, Strategy, And Communications At Kraft Foods

I am so pumped that Dana Anderson is speaking at the Forrester 2011 Marketing Forum in early April. Dana is Kraft Foods’ Senior Vice President of Marketing, Strategy, and Communications, and...

For Marketing Leadership Professionals

Blog:Meet Your New Customer . . . Wow, Is He Demanding

Look over there. See the guy in the queue flicking his mobile screen . . . tapping his phone on the reader, then walking out with his sandwich? He's your new customer. Wow, is he demanding. In...

For Marketing Leadership Professionals

Report:Scale Success with Programmatic Multichannel Media Buying

Continuous Improvement: The Digital Media Buying Playbook

This report of the digital media buying playbook will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic...

• Downloads: 368

For Marketing Leadership Professionals

Blog:We're Hiring! Principal Analyst Serving Interactive Marketers, London

Our European Interactive Marketing research team continues to grow. We've just opened a position for a Principal Analyst, preferably based in London. We're looking for someone with...

For Marketing Leadership Professionals

Blog:Q&A With Jermaine Dupri, Grammy-Award Winning Producer, Hip-Hop Artist, And CEO Of So So Def Recordings And Global 14

Celebrity and marketing go way back. That said, yesterday's celebrity endorsements are giving way to something more complex, sometimes complementary, and sometimes competitive -- witness classic...

For Marketing Leadership Professionals

Blog:Q&A WITH MICKE PAQVALÉN, FOUNDER, CHAIRMAN AND ENTREPRENEUR AT KIOSKED

At Forrester we spend a lot of time analyzing the impact of digital disruption on business, technology and marketing. We even wrote a book on the subject. But don't just take our word for it. At...

For Marketing Leadership Professionals

Blog:Q&A WITH ARTHUR CALDERWOOD, SENIOR VICE PRESIDENT, MARKETING & SALES OPERATIONS, SITA

In the run-up to Forrester’s Forum For Marketing Leaders EMEA next week, I also had a chance to connect with Arthur Calderwood, Senior Vice President, Marketing & Sales Operations at SITA,...

For Marketing Leadership Professionals

Blog:Q&A WITH MARKUS KRAMER, GLOBAL MARKETING DIRECTOR, ASTON MARTIN LAGONDA

It's just one more week before Forrester's Forum For Marketing Leaders EMEA (May 21st to 22nd) in London kicks off. Our analysts are excited to unveil the latest Forrester ideas such as the...

For Marketing Leadership Professionals

Blog:Q&A WITH YANNICK GRECOURT, HEAD OF STRATEGY AND MARKETING, DEUTSCHE BANK BELGIUM

Engaging with perpetually connected customers is something you can't fake, and when you engage, you create expectations that need to be met. This is one of the key messages Yannick Grecourt, Head...

For Marketing Leadership Professionals

Blog:Q&A with Richard Char, Global Head of Information Services, Global Enterprise Payments, Citi

Our Forum for Marketing Leadership Professionals in Los Angeles is just a few weeks away, and in preparation I’ve been talking with our industry keynoters about their sessions. Last...