Forrester

For eBusiness & Channel Strategy Professionals

Blog:Thinking of launching a daily deal? Just hold that thought and read this first...

In November 2011 Sucharita Mulpuru published a very well read Forrester research document entitled “The Myths and Truths About Daily Deals”. In this document she led with the...

For eBusiness & Channel Strategy Professionals

Blog:Don't Believe The Hype: 5 Trends to Watch (and 5 to Ignore) for On-line Retail in 2012

  Every year at Forrester we take a look ahead at the driving forces behind online retail and make some predictions about how we think things will evolve and we try and identify the key trends...

For eBusiness & Channel Strategy Professionals

Blog:Online Video Retail Success Stories

Increase your conversion rates overnight! Really? That’s amazing. How can I get a piece of that pie?  Call it what you will -- V-Tail, vCommerce, or just plain online video -- we...

For eBusiness & Channel Strategy Professionals

Blog:Do You Need Retail Stores? Best Buy Thinks Not.

  Disappointing news for UK shoppers today – Best Buy has announced that it will close its UK stores by the end of the year. Best Buy was a bit of a breath of fresh air in a multichannel...

For eBusiness & Channel Strategy Professionals

Blog:Why you shouldn’t rush out and hire a CDO

Chief Digital Officer (or CDO) is the latest in a long line of snazzy C-level titles to emerge over the last few years. At Forrester we’ve been watching this trend for a while now and have made...

For eBusiness & Channel Strategy Professionals

Blog:European Online Retail Forecast 2012 to 2017: Online growth will begin to polarize across Europe

European online retail sales will reach €191 billion by 2017, up from €112 billion in 2012 – reflecting a 11% compound annual growth rate (CAGR) over the next five years. ...

For eBusiness & Channel Strategy Professionals

Blog:Agile Commerce Is For Life, Not Just For Christmas

  EBay is now the latest entrant into the field of retail experimenters that are trialing the concept of a “virtual store.”  EBay joins Occado and Tesco in embracing the...

For eBusiness & Channel Strategy Professionals

Blog:Marks And Spencer's "Plan A" Doesn't Specifically Mean "Agile." But It Could.

 I’m constantly searching for great examples of agile commerce practitioners. These are hard to find, and it’s rare to come across any one organization that exemplifies everything...

For eBusiness & Channel Strategy Professionals

Blog:Agile Commerce: Know It When You See It

  Here at Forrester, we’ve been evangelizing the concept of agile commerce for a while now, and we are working on a stream of research building on the concept and digging into exactly how...

For eBusiness & Channel Strategy Professionals

Blog:Forrester's first European Mobile Commerce Forecast

  Mobile commerce is a HOT topic! Over the last three months I’ve presented at 4 different European events on the subject of Mobile Commerce in retail, and in every other speech I’m...

For eBusiness & Channel Strategy Professionals

Blog:Shooting Arrows At Eagles

Mao Zedong is quoted as having said that: “A revolution is not a dinner party . . . A revolution is an insurrection, an act of violence by which one class overthrows another.” However,...

For eBusiness & Channel Strategy Professionals

Blog:Burberry's Digitally Enabled Store Is Seductive, But Is It Really "Agile Commerce"?

There are a few firms that I regularly point to as agile commerce exemplars, and one of them is Burberry. This always makes me smile because being from the north of England and growing up in a...

For eBusiness & Channel Strategy Professionals

Blog:European Brands are Embracing the Cross-Touchpoint Reality

I had the pleasure of presenting an evolution of our Agile Commerce research last week at the Internet Retailing conference in London. It was an interesting event on a number of fronts, but my key...

For eBusiness & Channel Strategy Professionals

Blog:Can an Old Dog Learn New Tricks ?

Hot off the press from last week’s Retail Week conference, “HMV will still have a portfolio of hundreds of stores on the high street in five years, HMV CEO Simon Fox told delegates”...

For eBusiness & Channel Strategy Professionals

Blog:ePrivacy Legislation Gets (Marginally) Clearer

  The  May 26th UK deadline for compliance to the EU ePrivacy Directive has come and gone. The result? Confusion among eBusiness executives. Some action. Some sites are informing us of what...

For eBusiness & Channel Strategy Professionals

Blog:Ever Buy Your Cornflakes Online? If You Live In The UK You Might.

Following my blog post from a couple of weeks ago where I wrote about the need to take a local approach in Europe, I’d like to take a few minutes to say something about the first of our...

For eBusiness & Channel Strategy Professionals

Blog:Online Retail Goes From Strength To Strength Across Europe

Concerns over crumbling economies, the collapse of the euro, and enforced austerity measures can’t have escaped your attention if you live in Europe. It’s easy to believe that consumers...

Client Inquiry:What Are Customer Expectations Around Customization Of Packing Slips By Ship Country?

There is discussion in my company around returns forms (packing slips) — we will be shipping out orders from five different websites (five different brands). There is discussion about having...

For eBusiness & Channel Strategy Professionals

Blog:The Lost Art Of Serendipity

ser·en·dip·i·ty  /ˌsɛr ənˈdɪp ɪ ti/ –noun 1. an aptitude for making desirable discoveries by accident. 2. good fortune; luck: the serendipity of getting the...

For eBusiness & Channel Strategy Professionals

Blog:A Unified Digital Europe. Is It Possible?

  Yesterday the European Commission outlined its ambition to create a “genuine Digital Single Market” by 2015. You can read the whole text here if you have some time to kill . . ....

For eBusiness & Channel Strategy Professionals

Blog:What does the arrival of the Chief Digital Officer mean to the eBusiness team?

I’ve been thinking, talking to clients, and reading a lot recently about the rise of the Chief Digital Officer. Most of my recent research has been concerning the shift we are seeing in leading...

For eBusiness & Channel Strategy Professionals

Blog:DSGI Know How. Do you?

I’m intrigued by the recent launch of KnowHow.com. I’ve known it was coming for a while, but now that it’s here it’s not quite what I expected. However in a way it’s...

For eBusiness & Channel Strategy Professionals

Blog:How Agile Are You Feeling?

  Here at Forrester we’ve spend a lot of time this year evangelizing a new approach to multichannel commerce – one that we call agile commerce. The fundamentals are outlined here in...

For eBusiness & Channel Strategy Professionals

Blog:A tale of two brands: Are you ready to embrace the realities of digital business in 2013?

2013 is going to be a fascinating year for retail in Europe. When I look at what’s to come this year, I can paint a picture of what Forrester predicts by looking at a tale of two brands. Both...

For eBusiness & Channel Strategy Professionals

Blog:Managing the Cross-Touchpoint Customer Journey

It’s no great surprise that many retailers are reporting an increase in multi-touchpoint engagement from their shoppers this year in the run-up to Christmas. Our own Technographics® data...