For eBusiness & Channel Strategy Professionals

Paperless Plight: Growing Resistance Outpaces Adoption Among US Bank Account Holders

Low Penetration Suggests A Change In Strategy Is Needed

Why Read This Report

With more US consumers accessing their bank accounts through multiple channels today, the value of a paper snapshot of their financial activity would seem to have shrunk considerably. And yet the percentage of US bank account holders who have given up paper statements averages just 24%. Worse still, 37% of account holders who receive a paper statement today say they will never abandon paper in favor of online statements. Soft selling paperless adoption on the strength of environmental and convenience pitches has been marginally successful at best. Banking eBusiness managers need to consider more aggressive tactics to eliminate paper statements, including requiring all new accounts to be paperless and setting a conversion deadline for all others.
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Access To eStatements Grows, But Paper Delivery Remains Dominant
  • A New Statement Model Is Needed
  • RECOMMENDATIONS

    Slow And Steady Won't Win This Race
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    The eStatement Adoption Landscape

  • Models & Calculators:

    Few Incentives Appeal To A Broad Group Of Account Holders

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart