Forrester

Why Read This Report

Program performance management is about systematic measurement and relentless adjustment, in this case, of your channel partner loyalty program. Identifying the right metrics and implementing the data capture/measurement systems as key performance indicators (KPIs) is the first step in managing your program performance. Taking action on those metrics is what makes for managing performance. Moreover, those metrics must be aligned with your company's channel program, IT, and cultural attributes. In this report, we outline the metrics options and their relative strengths, weaknesses, and relevance to channel partner loyalty and loyalty programs.