Pascal Matzke

Vice President, Research Director serving CIOs

Pascal is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on as-a-service business models and tech-driven business transformation, analyzing the shifting and consolidating IT services and outsourcing market, as well as underlying IT market dynamics. His research examines new constituencies of buyers and suppliers that are currently reshaping and recasting the IT services market.

In addition, Pascal regularly advises end user clients on their IT services and sourcing strategies, with a particular emphasis on outsourcing decision issues, RFP creation, and vendor selection and vendor management. His research spans the business strategies, operational processes, and portfolio elements required to achieve and sustain market leadership. For example, he co-authored Forrester's Big Idea on "Converged Service Delivery: The Missing Link In Achieving Business Flexibility." Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as CIO Magazine, Computing, The Economist, the Financial Times, Handelsblatt, InformationWeek, and the International Herald Tribune.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics, as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-University in Munich, Germany.

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    • For eBusiness & Channel Strategy Professionals

      Blog:Will Travel For Turkey

      For the first time in more than five years, fewer Americans will be traveling this holiday - 41 million, down 600,000 from last Thanksgiving, according to the Automobile Association of America. ...

      • For eBusiness & Channel Strategy Professionals

        Blog:Don't be distracted by headline-grabbing stats

        Over the last week or so, a number of firms have published scary headlines and stats like, "Retail E-Commerce Growth Drops Sharply". We agree that it is a tough market all around and that the 12%...

        • For Marketing Leadership Professionals

          Report:Customer Life-Cycle Industry Overview: Automobiles

          A Consumer Technographics® Report

          When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from one...

          • Downloads: 72
        • For CMO Professionals

          Charts & Figures:The Marketing Flywheel: Allocation Of B2B Marketing Expenditures

        • For eBusiness & Channel Strategy Professionals

          Blog:Cheap + travel. Search.

          In a report we published last month called "Traveler Behavior in a Slowing Economy", we discussed how the current economic environment is forcing travelers to reduce their travel frequency and...

          • For Sourcing & Vendor Management Professionals

            Blog:Negotiating with Microsoft in June; do you take it to the wire or settle early?

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            • For CMO Professionals

              Charts & Figures:The Marketing Flywheel: Allocation Of B2B Marketing Expenditures

            • For Application Development & Delivery Professionals

              Blog:The Vasa Effect

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              • For eBusiness & Channel Strategy Professionals

                Blog:Kayak arms travelers with information to avoid pain points

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                • For eBusiness & Channel Strategy Professionals

                  Blog:Buy Now Pay Later Promos

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                  • For Enterprise Architecture Professionals

                    Report:ERP Applications 2008: The Battle Goes Vertical

                    ERP Vendors Refocus On Industry And Midmarket Strategies

                    The enterprise resource planning (ERP) market continues to mature at the upper end as the two titans — Oracle and SAP — look to extend their footprints in multinational enterprises....

                    • Downloads: 2327
                  • For Customer Insights Professionals

                    Blog:What Does Acxiom's $310M LiveRamp Bid Mean For Marketers?

                    On May 14, Acxiom announced its intention to acquire LiveRamp, a "data onboarding service," to the tune of $310 million in cash. Several Forrester analysts (Fatemeh Khatibloo, Susan...

                    • For CMO Professionals

                      Charts & Figures:B2B Marketers Increase Spending On Community Marketing And Lead Nurturing

                    • For Application Development & Delivery Professionals

                      Blog:Software AG buys Data Foundations: Business Acumen Meets Data Competency

                      Co-authored with Forrester's Rob Karel. On September 18, 2010, Software AG (SAG) — best known for its business process management, B2B, and SOA-based integration solutions —...

                      • For Marketing Leadership Professionals

                        Blog:HP TouchPad: A Necessary Risk, Uncertain Reward For HP's WebOS Strategy

                        Today HP launches the HP TouchPad, the first tablet based on HP's new operating system, webOS, which it acquired along with Palm exactly one year ago. HP's $1.2B initial investment in...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Southwest: I'm ready for my close-up Mr. Kelly

                          In a report I wrote earlier this year called "Travel Blogs: Aligning Marketing Objectives with Blog Strategy", I talked about the potential of corporate blogs as a branding opportunity and the...

                          • For Application Development & Delivery Professionals

                            Report:How And Why Customers Choose Public Cloud Platforms

                            Fast Delivery Is Just The Beginning

                            All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

                            • Downloads: 417
                          • For eBusiness & Channel Strategy Professionals

                            Blog:Dismal Retail News

                            Following the same path we have been on for the last many months, Wal-Mart showed strength almost singularly in the offline retail panoply. The overall results reported yesterday and today show the...

                            • For CIO Professionals

                              Report:Applying Lean Thinking To IT

                              CIOs Must Change IT's Workaround Culture To Stimulate Innovation

                              Lean thinking is a powerful methodology that can help IT maximize the real value from technology spending. Lean is both a process improvement tool and a means to transition an IT culture from one of...

                              • Downloads: 1946
                            • Webinar:Master Data Management Market Sizing Forecast

                              To register please contact Client Care at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.DescriptionAn overview of how Forrester is defining and scoping...

                              • Downloads: 95
                            • For eBusiness & Channel Strategy Professionals

                              Blog:Drive Digital Transformation Through Strategic Partnerships

                              I’m house hunting.   It’s a very enlightening way of seeing digital disruption in action. When my wife and I bought our current house over a decade ago, we found it on a property...

                              • For CMO Professionals

                                Charts & Figures:Services Firms Leading The Charge With Lead Nurturing

                              • For Chief Marketing Officer Professionals

                                Blog:Why Slashing The Price Of Hulu Plus Is The Right Thing To Do

                                If Hulu were a dramatic figure, it would occupy a classic character role: the ingenue. The fair and unassuming ingenue naively enters a perilous circumstance with the best of...

                                • For Sales Enablement Professionals

                                  Blog:Many Tech Marketers Continue To Doubt The Social Media Phenomenon

                                    I’ve had a difficult year, business-wise (this is Peter O'Neill). Oh, I have certainly been busy and travelled a lot — I‘m not complaining about that. But I have found...

                                  • For CIO Professionals

                                    Report:CIOs Should Build IT/Academia Partnerships

                                    Missed Opportunities In How IT Engages With Colleges And Universities

                                    While IT leaders have expanded their recruiting efforts to target IT, business, and IT/business degree programs alike due to their widening skill needs, they remain absent or minimally involved with...

                                    • Downloads: 134
                                  • For eBusiness & Channel Strategy Professionals

                                    Charts & Figures:Forecast: European Cross-Channel Retail Sales, 2013 To 2018

                                    Tracking The Growing Influence Of The Web On European Retail Brick-And-Mortar Sales