Pascal Matzke

Vice President, Research Director serving CIOs

Pascal is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on as-a-service business models and tech-driven business transformation, analyzing the shifting and consolidating IT services and outsourcing market, as well as underlying IT market dynamics. His research examines new constituencies of buyers and suppliers that are currently reshaping and recasting the IT services market.

In addition, Pascal regularly advises end user clients on their IT services and sourcing strategies, with a particular emphasis on outsourcing decision issues, RFP creation, and vendor selection and vendor management. His research spans the business strategies, operational processes, and portfolio elements required to achieve and sustain market leadership. For example, he co-authored Forrester's Big Idea on "Converged Service Delivery: The Missing Link In Achieving Business Flexibility." Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as CIO Magazine, Computing, The Economist, the Financial Times, Handelsblatt, InformationWeek, and the International Herald Tribune.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics, as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-University in Munich, Germany.

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449 results in Reports

  • Technology Product Strategies
  • For CIO Professionals

    Report:Consumerization Will Erase Boundaries Between Corporate And Consumer Technology Markets

    Vendor Strategists Must Overhaul Business Units And Products Aimed At Information Workers

    Execs plotting new information and communications technology (ICT) products and services face changing information worker behaviors driven by five innovations that empower users to provision and use...

    • Downloads: 941
  • For Infrastructure & Operations Professionals

    Report:Empower Salespeople With Tablets To Drive Value For Your Business

    Partner With Sales Leaders Or Lose Control Of Tablet Purchasing

    Businesses increasingly look to infrastructure and operations (I&O) professionals to purchase tablets for their companies' employees, but not as a standard-issued device (i.e., a device that's...

    • Downloads: 194
  • For CIO Professionals

    Report:How To Justify An Acquisition Price

    Forrester's M&A Value Prediction Framework

    Mergers and acquisitions (M&A) can be driven by a variety of different objectives, ranging from strategic asset deals, to patent motivated deals, to hostile takeovers. Acquisitions that lead to the...

    • Downloads: 364
  • For Marketing Leadership Professionals

    Report:The Tablet-TV Connection

    Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

    • Downloads: 1186
  • For CMO Professionals

    Report:2013 B2B CMO Imperatives

    Driving Growth With Customer Insights, Marketing Automation, And Content Marketing

    Business-to-business (B2B) CMOs will have three key initiatives to execute on in 2013 in order to separate themselves from the competition in front of empowered business buyers. Marketers must work...

    • Downloads: 1047
  • For CIO Professionals

    Report:BT's Customer Focus Requires New Thinking For Technology Road Maps

    Shift From Plans To Options Requires Changes To Investment And Governance Models

    Winning in the age of the customer requires a wholesale transformation of technology planning, acquisition, and management. Traditional annual-based planning cycles and fixed road maps will leave an...

    • Downloads: 251
  • For Marketing Leadership Professionals

    Report:How To Design Communities For Marketing

    A Social Marketer's Road Map To Achieving Social Depth

    Many marketers deploy online communities in hopes of providing greater depth about their brands, products, and services — but fail. You can avoid that fate if you focus on what you can control....

    • Downloads: 642
  • For Sales Enablement Professionals

    Report:B2B Marketing Tactics And Results: Channel-Oriented Versus Direct

    Channel Ecosystem Entropy Diminishes Results

    In this economic climate of scrutinized marketing budgets and demonstrable return on investment (ROI) expectations, business-to-business (B2B) marketers need to make sure that they're doing the right...

    • Downloads: 344
  • For Sales Enablement Professionals

    Report:What Do Reps Believe Makes A Meeting Successful?

    Salespeople in different roles (e.g., strategic accounts, geographic, inside sales) and with different levels of experience have very different perspectives on selling — or do they? There are...

    • Downloads: 126
  • For CIO Professionals

    Report:What The European CEO Needs From The CIO In 2014

    Trust In IT Delivery Is An Issue For European Business Decision-Makers

    Continuing economic uncertainty, regulatory pressures, and the digitization of commerce will place further stress on European IT budgets and plans in 2014. The good news highlighted in our research...

    • Downloads: 255
  • For Sourcing & Vendor Management Professionals

    Report:VMS Versus MSP: What To Expect From Each

    Firms use significant numbers of contingent workers today — both in staff augmentation environments and in project-based engagements. This increased reliance on contingent workers is fueling...

    • Downloads: 132
  • For Analyst Relations Professionals

    Report:Industry Analyst Relations And Sales Support

    Sales Support: The Industry Analyst Relations Playbook

    Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. To help AR pros understand the issues and assess whether their own companies are ready to buck this...

    • Downloads: 551
  • For Marketing Leadership Professionals

    Report:The Essential Steps To Community Success

    A Tech Marketer's Guide To Building Or Reviving A Community

    In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

    • Downloads: 356
  • For Sourcing & Vendor Management Professionals

    Report:Rimini Street Challenges Big Software Maintenance Fees

    The Company Proposes To Reduce Your Oracle And SAP Maintenance Costs By Half, But Is It Right For Your Organization?

    The popularity of Oracle and SAP software is clear. All you need to see is their long client list and substantial revenues to know they are giants in the technology marketplace. But their high...

    • Downloads: 342
  • For eBusiness & Channel Strategy Professionals

    Report:Online Retailing In Australia 2011: Performance And Channels

    Over the past year, Australian online retail enjoyed increased levels of investment and grew rapidly, but at the end of this period the sector otherwise looked much like it did at the start. In...

    • Downloads: 326
  • For CIO Professionals

    Report:Quick Take: Apple Doubles Down On Its Premium Brand With The iPhone 5s And 5c

    New Products Reflect The Company's Conviction That It Can Command Growth At The High End Of The Smartphone Market

    As the world watched Apple's latest iPhone announcements, the company departed from its previous product strategy. With a saturating high-end smartphone market and growth rapidly shifting to...

    • Downloads: 112
  • For Sales Enablement Professionals

    Report:Prioritize Sales Coaching For Sales Results

    Define, Clarify, And Communicate The Purpose Of Sales Coaching Conversations

    Sales enablement professionals face a significant challenge in embedding successful sales coaching skills and practices between reps and those who coach them. Not only must you ensure that coaches...

    • Downloads: 152
  • For CMO Professionals

    Report:What Netflix Should Do Next

    And Why All Product Strategists Should Care

    Netflix has made good on a decade-long promise to become the preeminent digital video distribution company in the US. While some have been surprised by what seems like a sudden rush of success, we...

    • Downloads: 572
  • For Sales Enablement Professionals

    Report:Valuable Message Development For B2B Marketing In The Context of Sales Enablement

    Introducing Forrester's Message Framework For Content Creation And Audit

    The starting point for creating valuable content is a framework of your buyers' varying information needs across their journey — from recognizing that they have a problem to settling on how to...

    • Downloads: 158
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Western Digital Acquires Virident And sTec: A Billion-Dollar SSD And Flash Card Bet

    The Time Is Now To Develop Your SSD And Flash Strategy

    On September 9, 2013, Western Digital announced its acquisition of PCIe flash card specialist Virident Systems for $685 million. This comes fewer than three months after Western Digital's acquisition...

    • Downloads: 57
  • For Sales Enablement Professionals

    Report:How Prepared Do Sales Reps Think They Are?

    As a leader responsible for delivering content or programs to prepare salespeople to have successful sales conversations, there are some important things you should know about the perspectives of...

    • Downloads: 146
  • For Sales Enablement Professionals

    Report:BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the...

    • Downloads: 471
  • For eBusiness & Channel Strategy Professionals

    Report:How German Banking Customers Use Different Channels, 2011

    In Germany, as many consumers now bank online as in the branch. Younger, better-educated customers with higher incomes are migrating to the Internet and the mobile channel. While the Web is becoming...

    • Downloads: 484
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Salesforce Wear Opens Up New Enterprise Wearables Opportunities

    Salesforce Wear Developer Pack Will Drive Enterprise Adoption Of Both Wearables And Salesforce1

    On June 10, 2014, salesforce.com announced Salesforce Wear, a bundle of free tools aimed at expanding the mobile potential of the Salesforce platform with wearables. This program offers support for...

    • Downloads: 103
  • For Sales Enablement Professionals

    Report:The Cloud-Driven Evolution Of Asian Tech Distributors

    How Tech Vendors Can Capitalize On The Changing Roles Of Distributors

    Forrester believes that the number of tech distributors in Asia will drop by 15% to 20% over the next five years due to mergers, acquisitions, and other market consolidation. As a result, tech...

    • Downloads: 232