Pascal Matzke

Vice President, Research Director serving CIOs

Pascal is a member of Forrester's Business Technology Futures team, which serves CIOs and their business partners by predicting the long-term business impact of information technology. His research focus is on as-a-service business models and tech-driven business transformation, analyzing the shifting and consolidating IT services and outsourcing market, as well as underlying IT market dynamics. His research examines new constituencies of buyers and suppliers that are currently reshaping and recasting the IT services market.

In addition, Pascal regularly advises end user clients on their IT services and sourcing strategies, with a particular emphasis on outsourcing decision issues, RFP creation, and vendor selection and vendor management. His research spans the business strategies, operational processes, and portfolio elements required to achieve and sustain market leadership. For example, he co-authored Forrester's Big Idea on "Converged Service Delivery: The Missing Link In Achieving Business Flexibility." Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines, such as CIO Magazine, Computing, The Economist, the Financial Times, Handelsblatt, InformationWeek, and the International Herald Tribune.

Previous Work Experience

Pascal joined Forrester in 2005 from META Group, where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues. Previously, Pascal came from Giga Information Group, where he was a senior analyst and solution program manager covering IT services and outsourcing topics, as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.

Education

Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-University in Munich, Germany.

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    • For eBusiness & Channel Strategy Professionals

      Blog:Kayak arms travelers with information to avoid pain points

      Kayak has launched information tools to provide travelers with details on some of the greatest pain points in travel: Airline fees are extensive, vary between carriers, and change frequently. In...

      • For eBusiness & Channel Strategy Professionals

        Blog:Southwest: I'm ready for my close-up Mr. Kelly

        In a report I wrote earlier this year called "Travel Blogs: Aligning Marketing Objectives with Blog Strategy", I talked about the potential of corporate blogs as a branding opportunity and the...

        • For Application Development & Delivery Professionals

          Report:Define Your Strategic HR Technology Road Map

          Road Map: The Human Resource Management Playbook

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          • Downloads: 413
        • For eBusiness & Channel Strategy Professionals

          Charts & Figures:Deutsche Bank Presents Product Offers On Its iPhone Mobile Banking App's Main Page

        • For eBusiness & Channel Strategy Professionals

          Blog:Kayak and American Airlines part ways

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          • For Infrastructure & Operations Professionals

            Blog:Microsoft's New Surface Makes A Strong Case For Device Consolidation

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            • For eBusiness & Channel Strategy Professionals

              Charts & Figures:Deutsche Bank Presents Product Offers On Its iPhone Mobile Banking App's Main Page

            • For Business Process Professionals

              Blog:We Need YOU!--Vote For Forrester's IT Forum 2011 Theme

              Are you ready for Forrester's IT Forum 2011? Mark your calendars for May 25-27 in Las Vegas and June 8-10 in Barcelona and in the spirit of —empowerment and Web 2.0 — help...

              • For Customer Insights Professionals

                Blog:Applying customer value to online targeting strategy

                Sounds simple right? Most marketers would say that they use some notion of value when they target customers. I think there's more to this topic. First, most marketers use likelihood of response...

                • For Sourcing & Vendor Management Professionals

                  Report:Market Overview: Value-Added Resellers

                  A Buyer's Guide To The Evolving Software Reseller Landscape

                  For years, Forrester has followed a changing landscape in the software value-added reseller (VAR) market. An increase in direct selling by original equipment manufacturers (OEMs), a diminishing role...

                  • Downloads: 202
                • For Customer Insights Professionals

                  Blog:Survey: What Are Your Measurement Priorities For 2010?

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                  • For eBusiness & Channel Strategy Professionals

                    Report:The State Of Enterprise Software Adoption: 2007 To 2008

                    Business Data Services North America And Europe

                    How are enterprises adopting, using, and managing all types of software, including enterprise applications, Web 2.0, open source, software-as-a-service (SaaS), and service-oriented architecture (SOA)...

                    • Downloads: 1671
                  • For Chief Information Officer Professionals

                    Blog:Nearly Half Of Indian CMOs Are In Search Of New Digital Vendors

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                    • For eBusiness & Channel Strategy Professionals

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                    • For Counterintuitive CEO Professionals

                      Blog:Perspective On Zuckerberg

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                      • For Customer Experience Professionals

                        Blog:How Southern Water Mapped Its Customer Experience Ecosystem

                        Companies that want to improve their customer experience need to understand the intertwined and ever-evolving relationships among their internal employees, external partners, and customers. Forrester...

                        • For Customer Insights Professionals

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                          [Posted by John Lovett] Follow Me on  Something rather amazing happened yesterday in the Web Analytics realm that was enabled by social media. A longstanding conversation regarding all...

                          • For Application Development & Delivery Professionals

                            Report:Market Overview: Web Content Management Systems

                            Solutions For Delivering Digital Customer Experiences, Informational Websites, And Intranets

                            The relevance of web content management (WCM) has never been higher as businesses and brands leverage this technology to support their multichannel digital customer experiences. The WCM market...

                            • Downloads: 490
                          • For Customer Insights Professionals

                            Blog:The Social Intelligence Landscape

                            Less than a year ago we published the Listening Platform Landscape report, laying out the evolution of social media monitoring. That research continues to drive many client inquiries today, but in...

                            • For eBusiness & Channel Strategy Professionals

                              Report:Online Bill Pay 2007: Understanding The Mindset Of Holdouts, Fence-Sitters, And Quitters

                              Just 35% of online consumers pay bills at their bank or credit union's Web site. What about the rest? Citing a preference for check writing and the need for paper bills for record keeping, 71% of...

                              • Downloads: 693
                            • For Infrastructure & Operations Professionals

                              Webinar:Data Storage Trends 2007

                              To register please contact Client Support at 617/613-5730 or 1-866-Forrester. Online registration for this teleconference is now closed.DescriptionAn overview of the technologies and processes that...

                              • Downloads: 282
                            • For Sourcing & Vendor Management Professionals

                              Blog:Telstra's Creative Use Of Bandwidth Raises Its Customer Experience Game

                              Have you ever wondered if your home broadband is being effectively utilized? What if you could squeeze more out of your data allowance when outside your home? Telstra may have cracked this problem in...

                              • For eBusiness & Channel Strategy Professionals

                                Charts & Figures:Nordea's iPhone App's Loan Calculator Promotes Different Types Of Personal Loans

                              • For Infrastructure & Operations Professionals

                                Blog:Vote For Forrester's IT Forum 2011 Theme

                                ------------------------------- Update: The polls are officially closed. We're now in the process of tallying the votes, so stay tuned for the winning theme. Thanks to everyone that voted and...

                                • For Vendor Strategy Professionals

                                  Blog:Facebook And Skype — It’s About The Engagement

                                  I am starting a report looking at the social capabilities that will be of use to business and how those integrate (or don’t) with existing unified communications and collaborations solutions...

                                  • For Sourcing & Vendor Management Professionals

                                    Report:Checklist For Defining And Implementing SLAs

                                    When building and crafting a service-level agreement (SLA), make sure that the SLA meets nine key criteria, including measurability and a clear statement of end results. This workbook is a checklist...

                                    • Downloads: 15