Forrester

Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

For Analyst Relations Professionals

Report:Selecting And Preparing AR's Customer References

Customer reference programs are crucial to AR programs that target client advocate analysts — those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to...

• Downloads: 289

Discussion:jhon analyst

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For Analyst Relations Professionals

Report:Professional Industry Analyst Relations Measurement

Professional measurement is an integral part of fully professional AR; it is not optional. But AR managers get confused about who the measurements are for, as well as what measurements to take, how...

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Discussion:Who are the major players in Telecom wireless OSS segment ?

I am currently researching on major providers for Wireless Operator Solutions. The inputs needed are the key players, their market advantage on the product and the product catalogue. Please help with...

Discussion:"Don't You Forget About Me..."

I might be showing my age, but I loved the band Simple Minds growing up, and I was also in the John Hughes film generation. The Pretty In Pink soundtrack is one of my favs. But I digress before I...

For Analyst Relations Professionals

Report:Extract Maximal Benefit From Your AR Value Statement

AR managers struggle to build value-driven AR plans, let alone to articulate any resultant business value in crisp statements that convince executives of AR's worth. But the plan and the value...

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Discussion:Forrester Wave methodology doc

hi - i was looking around for this doc on forrester, but came up empty. can anyone point me to it?thanks

For Analyst Relations Professionals

Report:Deliver Value Beyond Communications AR

Communications (comms) AR — characterized by programs of outreach to analysts with no clearer view of value beyond this — is weak. It's bad for your company, and, if you aspire to a top...

• Downloads: 160
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Discussion:Exciting times in the AR world

An exciting couple weeks in the world of analyst relations.  There has been another flurry of AR job postings with seven new jobs on our board in November alone.  And a new firm was born taking with...

For Analyst Relations Professionals

Report:Best Practices For Major Analyst Evaluations, Part 3: Interactions With Authors

Branded vendor comparisons from well-known research firms hold a very special place in analyst relations (AR) programs. Excluded vendors want to be included in them, and those already there jockey...

• Downloads: 279

Discussion:Member feedback survey for Forrester's Analyst Relations community

Hi everyone, In an effort to continue to improve the community experience and deliver value to all of our members, we have launched a member feedback survey. The survey will take approximately 8...

For Analyst Relations Professionals

Report:Focus Industry Analyst Relations On Achievable Metrics

AR's Measurement And Achievement Of Sales Contribution Is Improving

Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forrester...

• Downloads: 369

Discussion:What is "AR maturity" anyway?

Some time ago, I posted a question about analyst relations maturity - more specifically, what criteria would need to be considered in any maturity model created for self-assessment or...

Discussion:New Year, same AR objectives?

Or do you take advantage of the turning of the calendar to reevaluate your AR goals, priorities and objectives? I know of many who update a plan every quarter to align with internal goals, and still...

Discussion:What's the best AR result you know?

If we really wanted to blow the socks off folk outside AR who don't fully understand what it can achieve, it would be great to recount AR's greatest achievements. So what was your finest AR hour? Or...

Discussion:Do you have examples of quantified AR value?

I'd be interested to hear what examples you know of quantified business value generated by AR.Conscious that some achievements may be shared, perhaps you could categorise your examples between those...

Discussion:Analyst firms: rock star bands or record label dinosaurs?

I have posted this today: http://wp.me/p9yEt-Q6 Questions for AR pros to ask themselves and relay to their research firms sales repsIs the research published by IT analysis firms fitting with your...

Discussion:Stats referring to the adoption of mobile by trade or professional association

Could anyone point me in the right direction to acquire such data?  Thanks

Discussion:AR's Opportunity To Deliver Publication-Ready Content

Kevin, You're assuming AR owns content and messaging. In my experience, it's not often the case.

Discussion:Gartner buys IDEAS, how does that compare to Springboard?

Blogged about how Gartner followed Forrester's lead with their latest acquisition:http://analystrelations.org/2012/04/20/gartner-gets-the-ideas-from-forrester/Someone I don't know made a comment...

Discussion:Forrester's Core Industry Analyst Relations Scorecard

Discussion:Sales Win/Loss Analysis & AR

Is there a formalized win/loss analysis at your company? I know many AR professionals would love to be included, to document and benchmark where in the sales process AR efforts manifest - to 'test...

For Analyst Relations Professionals

Report:Assess The Core Of Your Industry Analyst Relations Program

Assessment: The Industry Analyst Relations Playbook

Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next apparent priority. To help, Forrester has distilled AR best practices...

• Downloads: 1012

Discussion:How do you explain differences between AR influence, and PR?

If you're educating AR spokespeople, do you contrast Analyst Relations with Press Relations, or analysts with journalists? If so, what differences do you feel that spokespeople should understand?My...