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Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Research Coverage:

B2C eCommerce, Dell, Direct Marketing, Interactive Marketing Strategy and Process, Multichannel Selling Strategies, Social Marketing, Social Media, Tata Consultancy Services, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies

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  • Craig Le Clair
  • Sourcing & Procurement

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Document Output For Customer Communications Management, Q3 2011

    Vendors Target Interactive Use Cases And Corporate Solutions

    Craig Le ClairSeptember 14, 2011

    In Forrester's 36-criteria evaluation of document output for customer communications management (DOCCM) vendors, we found improved product capabilities to support structured, interactive, and...

    • Downloads: 1261

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Order Management Hubs, Q3 2010

    Oracle EBS And Sterling Commerce Lead, With SAP, Oracle Siebel, And Microsoft Close Behind

    Craig Le Clair, Roy WildemanAugust 19, 2010

    In Forrester's 112-criteria evaluation of order management hub (OMH) vendors, Oracle E-Business Suite and Sterling Commerce led the pack among the Leaders because of their ability to support both...

    • Downloads: 1310
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  • For Application Development & Delivery Professionals

    Report:What To Look For In E-Signature Providers

    Segment E-Signature Use Cases To Help In Your Selection

    Craig Le ClairNovember 16, 2011

    Electronic signatures are gaining momentum due to accelerating consumer technology and the need to reduce both transaction costs and the time to close business. But despite increasing customer...

    • Downloads: 417

  • For Application Development & Delivery Professionals

    Charts & Figures:Leading Providers Of Hosted Repository Services

    Craig Le ClairJune 29, 2011

  • For Application Development & Delivery Professionals

    Report:Vendor Snapshot: McLaren Software

    Engineering Document Management And Control For Owner Operators

    Craig Le ClairDecember 01, 2010

    Forrester has written extensively about the need for ECM vendors to provide line-of-business (LOB) applications to enterprise customers. The market, however, has paid less attention to the emergence...

    • Downloads: 151

  • For Enterprise Architecture Professionals

    Report:All Form Solutions Are Not Created Equal

    Demand For Web Self-Service And Standards Drive Market Transformation

    Stephen Powers, Craig Le ClairNovember 08, 2010

    In 2006 Forrester identified Adobe and IBM as the clear market leaders in e-forms. At the time, e-forms emerged as the critical component to replace paper, leading to the digital forms of today that...

    • Downloads: 528

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Dynamic Case Management, Q1 2011

    Pegasystems And IBM Lead, With EMC, Appian, Singularity, And Global 360 Close Behind

    Derek Miers, Craig Le ClairJanuary 31, 2011

    In Forrester's 57-criteria evaluation of dynamic case management (DCM) vendors, Pegasystems, IBM, EMC, Appian, Singularity, and Global 360 led with the most dynamic, visionary platforms. Pegasystems...

    • Downloads: 1824
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Prepare For Paper Decline: Offload Output To Document Processing Service Providers

    Craig Le ClairSeptember 20, 2011

    Document processing services (DPS) encompass a diverse set of specialized services, such as capture, printing, and office fleet management for document-intensive business processes. Three distinct...

    • Downloads: 655

  • For Application Development & Delivery Professionals

    Report:Use Efficient Document Service Providers To Offset High Document Costs

    Craig Le ClairJune 29, 2011

    Document processing services (DPS) encompass a diverse set of specialized services, such as capture, printing, and office fleet management, for document-intensive business processes. Three distinct...

    • Downloads: 670
 
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