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Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Blog: eBusiness & Channel Strategy Blog

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.

Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Research Coverage:

B2C eCommerce, Dell, Direct Marketing, Interactive Marketing Strategy and Process, Multichannel Selling Strategies, Social Marketing, Social Media, Tata Consultancy Services, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies

Reports (7)
Charts & Figures (15)

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Forrsights For Business Technology (3)

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IT Organization (2)
IT Serving the Business (2)
IT Talent Management (2)
Strategy, Planning & Governance of IT (1)

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North America (4)
Europe (1)

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Accenture (1)

7 results in Everything

TJ Keitt
IT Management

For CIO Professionals
Report:Case Study: State Street Gives Workers Scheduling Flexibility And Reaps Business Benefits
Giving Employees Choice As To When And Where They Work Helps Recruiting, Retention, Team Work, And Sustainability Efforts
TJ KeittAugust 01, 2011
In 2009, State Street, a Boston-based financial services firm, created its Flex Work Program to recruit and retain top talent. Why? State Street's leaders felt that finding and holding on to these...
- Downloads: 197
For CIO Professionals
Report:The Road To Social Business Transformation Starts With A Burning Platform
Road Map: The Social Business And Collaboration Playbook
TJ Keitt, Ted SchadlerOctober 12, 2012
Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...
- Downloads: 637
- Rating:
For CIO Professionals
Report:The Social CIO
Future Look: The Social Business And Collaboration Playbook
TJ KeittAugust 24, 2012
Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...
- Downloads: 539
For CIO Professionals
Charts & Figures:Businesses Must Master Three Interconnected Management Issues For Mobile Workers
TJ KeittJanuary 27, 2012
For CIO Professionals
Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact
Simon Yates, TJ KeittMay 07, 2013
Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...
- Downloads: 78
- Rating:
For CIO Professionals
Report:CIOs Must Champion Engaging Employee Experiences
CIOs' Focus On The Workforce Experience Aligns Technology With Strategies To Engage And Motivate Productive Workers
TJ Keitt, Simon YatesMay 07, 2013
Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engaged...
- Downloads: 81
For CIO Professionals
Report:What Gen Y Really Thinks About Your IT Department
Younger Employees Are More Open To Working With IT Than You've Been Led To Believe
TJ KeittApril 01, 2011
Gen Yers — those born between 1980 and 2000 — generate lots of buzz in the business community. Business leaders see this group's affinity for social, collaboration, and mobile...
- Downloads: 476
For CIO Professionals
Report:Framing The Business And IT Impact Of Mobile And Remote Work
Business Leaders Must Focus On People, Technologies, And Facilities Management
TJ KeittJanuary 27, 2012
With two-thirds of the North American and European workforce reporting that they work outside a corporate office at least occasionally during a month, it's imperative that business leaders initiate...
- Downloads: 637

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Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For CIO Professionals

Report:Case Study: State Street Gives Workers Scheduling Flexibility And Reaps Business Benefits

For CIO Professionals

Report:The Road To Social Business Transformation Starts With A Burning Platform

For CIO Professionals

Report:The Social CIO

For CIO Professionals

Charts & Figures:Businesses Must Master Three Interconnected Management Issues For Mobile Workers

For CIO Professionals

Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

For CIO Professionals

Report:CIOs Must Champion Engaging Employee Experiences

For CIO Professionals

Report:What Gen Y Really Thinks About Your IT Department

For CIO Professionals

Report:Framing The Business And IT Impact Of Mobile And Remote Work

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