Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

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8 results in Reports

  • Patti Freeman Evans
  • Marketing Methods
  • For eBusiness & Channel Strategy Professionals

    Report:US Affiliate Marketing Forecast, 2009 To 2014

    Affiliate Marketing Will Be A $4 Billion Market By 2014

    Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate...

    • Downloads: 1047
  • For eBusiness & Channel Strategy Professionals

    Report:Executing End-To-End Mobile Services

    Best Practices: The Mobile eBusiness Playbook

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

    • Downloads: 1031
  • For eBusiness & Channel Strategy Professionals

    Report:Online Marketing Benchmarks For Internet Retailers

    Search engine marketing continues to be a central part of online advertising budgets, as well as the main driver of online sales. At the same time, the percentage of advertising spending is directly...

    • Downloads: 812
  • For eBusiness & Channel Strategy Professionals

    Report:Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

    Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

    • Downloads: 583
  • For eBusiness & Channel Strategy Professionals

    Report:Seize The Marketing Opportunity In Online Freebies, Samples, And Coupons

    European Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Target

    Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social individuals...

    • Downloads: 433
  • For eBusiness & Channel Strategy Professionals

    Report:Targeting The European Cross-Border Buyer

    Online Cross-Border Buyers Are Affluent, High-Spending Online Buyers And Are Looking For The Perfect Product

    Nearly one-third of European online buyers have made Web purchases outside of their home country. Online cross-border buyers are desirable consumers because they show high online buying tenure, have...

    • Downloads: 384
  • For eBusiness & Channel Strategy Professionals

    Report:Who Are Automotive Video Viewers?

    And Who Will They Become?

    Automotive online video viewers — consumers who found online videos helpful in their car-buying process — make up a small and distinct segment of car shoppers. They are young buyers with...

    • Downloads: 329
  • For Marketing Leadership Professionals

    Report:Younger Buyers: Fast, Furious, And In Need Of Financing

    How To Attract And Retain Younger Automotive Buyers

    Younger automotive buyers are less concerned with the pragmatic car-buying realities of older shoppers: Instead of expert reviews, they worry about image. Automotive marketers should make an active...

    • Downloads: 299