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Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Research Coverage:

B2C eCommerce, Dell, Direct Marketing, Interactive Marketing Strategy and Process, Multichannel Selling Strategies, Social Marketing, Social Media, Tata Consultancy Services, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies

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17 results in Reports

  • Patti Freeman Evans
  • Consumer Electronics & Technology

  • For eBusiness & Channel Strategy Professionals

    Report:Western European Online Retail Forecast, 2009 To 2014

    We Expect Online Retail In Europe To Reach €114 Billion By 2014

    Patti Freeman Evans, Lauriane CamusMarch 05, 2010

    Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 —...

    • Downloads: 2184

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2010: European Retail eBusiness And Channel Strategy

    Online Commerce Will Remain Resilient During The Coming Quarters

    Lauriane Camus, Patti Freeman EvansFebruary 18, 2010

    While the major markets in Western Europe are still emerging from the impact of the financial crisis, the Internet channel continues to gain awareness and traction among consumers. Retail eBusiness...

    • Downloads: 1288

  • For eBusiness & Channel Strategy Professionals

    Report:Profiling The Multichannel Consumer

    How Retailers Can Enable Multichannel Consumer Behavior

    Patti Freeman EvansJuly 29, 2009

    Seventy percent of US online consumers research products online and purchase them offline. Based on this behavior, Forrester has identified two consumer categories: multichannel buyers and online...

    • Downloads: 810

  • For eBusiness & Channel Strategy Professionals

    Report:What Stops Consumers From Buying Online

    Inhibitors Of Online Shopping Behavior In Europe

    Patti Freeman Evans, Andrea CariniOctober 29, 2010

    Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are...

    • Downloads: 751

  • For eBusiness & Channel Strategy Professionals

    Report:Help Your Customers Cut Through The Alternative Payments Clutter

    Patti Freeman EvansAugust 21, 2009

    Three-quarters of US online buyers have an alternative payment account. Their use of online payments represents 11% of total online payments (including credit and debit card) in 2009, and it will...

    • Downloads: 697

  • For eBusiness & Channel Strategy Professionals

    Report:Profiling US Gen Y Online Apparel Buyers

    Patti Freeman EvansJanuary 15, 2010

    Gen Y online apparel buyers represent 21% of all online apparel buyers, being the second-largest group after Gen X. Seventy-four percent of Gen Y online apparel buyers are female and live in...

    • Downloads: 662

  • For eBusiness & Channel Strategy Professionals

    Report:Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

    Patti Freeman EvansNovember 05, 2009

    Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

    • Downloads: 568
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Servicing The Multichannel Buyer In Europe

    Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

    Patti Freeman Evans, Lauriane CamusSeptember 08, 2010

    Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

    • Downloads: 646

  • For eBusiness & Channel Strategy Professionals

    Report:European Social Retail Is A Work In Progress

    Patti Freeman Evans, Lauriane CamusJune 25, 2010

    Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

    • Downloads: 567

  • For eBusiness & Channel Strategy Professionals

    Report:Seize The Marketing Opportunity In Online Freebies, Samples, And Coupons

    European Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Target

    Lauriane Camus, Patti Freeman EvansJuly 08, 2009

    Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social individuals...

    • Downloads: 420

  • For eBusiness & Channel Strategy Professionals

    Report:Depicting European Shoppers' Complex Purchasing Decision Path

    Retailers Must Implement Strategies That Facilitate Research And Purchase Across Channels

    Lauriane Camus, Patti Freeman EvansNovember 05, 2009

    There is no longer a clear purchase path for consumers. Thirty-nine percent of European consumers begin their research process online when making a considered purchase. Those consumers who begin...

    • Downloads: 482

  • For eBusiness & Channel Strategy Professionals

    Report:Targeting The European Cross-Border Buyer

    Online Cross-Border Buyers Are Affluent, High-Spending Online Buyers And Are Looking For The Perfect Product

    Patti Freeman Evans, Lauriane CamusSeptember 15, 2009

    Nearly one-third of European online buyers have made Web purchases outside of their home country. Online cross-border buyers are desirable consumers because they show high online buying tenure, have...

    • Downloads: 368

  • For eBusiness & Channel Strategy Professionals

    Report:Affluent Online Buyers Are Negatively Affected By The Down Economy

    But They Are More Optimistic About The Future Than Average Online Buyers

    Patti Freeman EvansSeptember 15, 2009

    In spite of their assets and optimism about their financial future and that of the US economy, more affluent online buyers believe that they have been negatively affected by the latest economic...

    • Downloads: 306

  • For eBusiness & Channel Strategy Professionals

    Report:Who Are Automotive Video Viewers?

    And Who Will They Become?

    Patti Freeman EvansMarch 06, 2009

    Automotive online video viewers — consumers who found online videos helpful in their car-buying process — make up a small and distinct segment of car shoppers. They are young buyers with...

    • Downloads: 308

  • For eBusiness & Channel Strategy Professionals

    Report:Retail Executive Survey, 2008: Using Maslow To Set Site Investment Priorities

    Patti Freeman EvansApril 01, 2009

    The current economic environment puts heightened pressure on retailers that in turn must adjust their practices and strategies. Despite being painful, this experience is somewhat analogous to issues...

    • Downloads: 238

  • For eBusiness & Channel Strategy Professionals

    Report:Holiday 2008 Postmortem: How The Past Holiday Season Influenced Online Buyer Behavior

    Patti Freeman EvansMay 13, 2009

    2008 online holiday sales experienced the lowest increase in the past 10 years — 5%. The number of online holiday buyers was meanwhile up 11% from the same period in 2007, which maintained the...

    • Downloads: 197

  • For eBusiness & Channel Strategy Professionals

    Report:Outlook For European Online Christmas Sales, 2009

    A Bright Spot In An Otherwise Uninspiring Retail Marketplace

    Patti Freeman Evans, Lauriane CamusNovember 04, 2009

    This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are...

    • Downloads: 170
 
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