Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.

Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

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33 results in Reports

  • Craig Le Clair
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics is an...

    • Downloads: 710
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps: To Combine Social And Dynamic Case Management

    Fill Gaping Hole In Process Needs

    Enterprises need to shift from isolated enterprise social projects to a process-oriented view that drives business outcomes. Smart process apps — an emerging $34 billion software category...

    • Downloads: 398
  • For Application Development & Delivery Professionals

    Report:Prepare For Paper Decline: Offload Output To Document Processing Service Providers

    Document processing services (DPS) encompass a diverse set of specialized services, such as capture, printing, and office fleet management for document-intensive business processes. Three distinct...

    • Downloads: 751
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 109
  • For Application Development & Delivery Professionals

    Report:Empower Customers By Transforming Business Processes

    A Roundtable Discussion With Forrester Analysts

    Customers have more power today than ever before. They have tremendous influence and reach through social media, more options and choices of whom to buy from, and high expectations about customer...

    • Downloads: 971
  • For Enterprise Architecture Professionals

    Report:Prepare For 2013's Shifting BPM Landscape

    Landscape: The Business Process Management Playbook

    Firms continue to invest massive amounts of money and time into improving their business processes. Why? Because of the imperative to optimize their business operations for their markets, even as...

    • Downloads: 881
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Use Efficient Document Service Providers To Offset High Document Costs

    Document processing services (DPS) encompass a diverse set of specialized services, such as capture, printing, and office fleet management, for document-intensive business processes. Three distinct...

    • Downloads: 748
  • For Application Development & Delivery Professionals

    Report:Customer Experience Drives E-Signature Adoption

    No Waiting, Happy Customers, And Better Compliance

    Electronic signatures are gaining momentum among businesses of all shapes and sizes due to accelerating consumer technology and the need to reduce both transaction costs and the time to close...

    • Downloads: 514
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Content Management, Q3 2013

    The enterprise content management (ECM) market has continued to diversify, with vendors turning to solutions focused on business and transactional content technologies. End users are looking for ways...

    • Downloads: 1293
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Dynamic Case Management: Definitely Not Your Dad's Old-School Workflow/Imaging System

    Many business process and content and collaboration professionals, and the vendors that support them, think that dynamic case management (DCM) is a newfangled marketing term to describe an old,...

    • Downloads: 786
    • Comments: 1
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Insurance Claims: A Classic Untamed Process

    Taming The Insurance Claim Experience

    At its highest level, a business process is any activity that helps an enterprise achieve its goals. In insurance, industry-specific applications form the transactional backbone of claims processing;...

    • Downloads: 501
  • For Enterprise Architecture Professionals

    Report:Stuck In Cement: When Packaged Apps Create Barriers To Innovation

    Functional and industry-specific on-premises packaged apps aligned with organizational silos have worked well for well-defined, highly structured processes where volume, scale, and straight-through...

    • Downloads: 542
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Embrace Five Disruptive Trends That Will Reshape BPM Excellence

    Future Look: The Business Process Management Playbook

    Enterprise architects leading business process management (BPM) excellence initiatives live at the crossroads of business strategy and process execution, providing BPM insights to technologists and...

    • Downloads: 953
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Save Money, Go Green, And Be A HERO By Shining A Light On The Office

    An Empowered Report

    In most organizations, printers, fax machines, and scanners seem to magically multiply without human intervention. Although companies often don't count the cost, the amount of money they spend...

    • Downloads: 331
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Multichannel Capture, Q3 2012

    Vendors Move Toward Mature Service Offerings

    If you think capture and imaging is old technology, you're correct; it has been around for more than twenty years. But there are still a lot of paper-based processes out there, and Forrester clients...

    • Downloads: 811
    • Comments: 1
  • For CIO Professionals

    Report:The 10 Dimensions Of Business Agility

    Enabling Bottom-Up Decisions In A World Of Rapid Change

    Change is accelerating. Only the agile company can survive. But what constitutes agility in the modern era? An agile enterprise embraces change as a matter of routine, whether that change is driven...

    • Downloads: 714
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Benchmark Business Architecture Performance

    Benchmarks: The Business Architecture Playbook

    Strategic change initiatives are proliferating in organizations. To facilitate execution of these initiatives, firms are investing in business architecture (BA) to help assess and plan them —...

    • Downloads: 466
  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    Metrics: The Business Process Management Playbook

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieving...

    • Downloads: 479
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Developing The Value Side Of The DOCCM Business Case

    Enterprise architects (EAs) looking to help their business improve the customer experience now realize the potential of document output for customer communications management (DOCCM). At the same...

    • Downloads: 176
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Dynamic Case Management, Q1 2014

    Design Time And Runtime Features Differentiate The Leaders

    In Forrester's 38-criteria evaluation of dynamic case management (DCM) vendors, we identified, researched, analyzed, and scored the 13 most significant software providers — Pegasystems, Be...

    • Downloads: 159
    • Rating:
  • For CIO Professionals

    Report:Business Agility Drives Higher Performance

    Channel Integration Is The Most Important Dimension Of Agility

    Companies can boost performance by making their business more agile. Survey respondents scored themselves across Forrester's 10 market, organizational, and process agility dimensions, and revealed...

    • Downloads: 216
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Document Output For Customer Communications Management, Q3 2011

    Vendors Target Interactive Use Cases And Corporate Solutions

    In Forrester's 36-criteria evaluation of document output for customer communications management (DOCCM) vendors, we found improved product capabilities to support structured, interactive, and...

    • Downloads: 1444
  • For Application Development & Delivery Professionals

    Report:ERP Process Woes Continue, But BPM Suites And Dynamic Case Management Can Help

    Enterprise resource planning (ERP) systems are the transactional backbone of most enterprise processes, spanning finance and administration, customer relationship management (CRM), supply chain,...

    • Downloads: 646
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Trends In Mobility, Cloud Computing, And Analytics Shake Up ECM

    Vision: The Content Management Playbook

    Successful management of content throughout its life cycle has never been more challenging. Customers and employees, operating in a social, mobile world, expect easy mechanisms to create and consume...

    • Downloads: 1092
  • For Enterprise Architecture Professionals

    Report:Business And IT Impact Of BPM Excellence

    A business process, at its highest level, is any activity that helps an enterprise achieves its goals. Packaged and industry-specific applications form the transactional backbone of most critical...

    • Downloads: 683
    • Rating: