Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

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37 results in Reports

  • Craig Le Clair
  • For Enterprise Architecture Professionals

    Report:Find Your Transformation Edge

    Ask Hard Questions About Business, Process, And Technology Best Practices

    Business process pros live at the intersection of business and technology and bring process methodologies, business knowledge, and technology insights to business transformation initiatives. Finding...

    • Downloads: 505
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps: To Combine Social And Dynamic Case Management

    Fill Gaping Hole In Process Needs

    Enterprises need to shift from isolated enterprise social projects to a process-oriented view that drives business outcomes. Smart process apps — an emerging $34 billion software category...

    • Downloads: 235
  • For Enterprise Architecture Professionals

    Report:Prepare For 2013's Shifting BPM Landscape

    Landscape: The Business Process Management Playbook

    Firms continue to invest massive amounts of money and time into improving their business processes. Why? Because of the imperative to optimize their business operations for their markets, even as...

    • Downloads: 477
    • Comments: 1
    • Rating:
  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    Metrics: The Business Process Management Playbook

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieving...

    • Downloads: 297
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Stuck In Cement: When Packaged Apps Create Barriers To Innovation

    Functional and industry-specific on-premises packaged apps aligned with organizational silos have worked well for well-defined, highly structured processes where volume, scale, and straight-through...

    • Downloads: 485
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: E-Signatures, Q2 2013

    Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

    • Downloads: 216
    • Rating:
  • For Enterprise Architecture Professionals

    Report:All Form Solutions Are Not Created Equal

    Demand For Web Self-Service And Standards Drive Market Transformation

    In 2006 Forrester identified Adobe and IBM as the clear market leaders in e-forms. At the time, e-forms emerged as the critical component to replace paper, leading to the digital forms of today that...

    • Downloads: 528
  • For Application Development & Delivery Professionals

    Report:Empower Customers By Transforming Business Processes

    A Roundtable Discussion With Forrester Analysts

    Customers have more power today than ever before. They have tremendous influence and reach through social media, more options and choices of whom to buy from, and high expectations about customer...

    • Downloads: 916
  • For Enterprise Architecture Professionals

    Report:Embrace Five Disruptive Trends That Will Reshape BPM Excellence

    Future Look: The Business Process Management Playbook

    Enterprise architects leading business process management (BPM) excellence initiatives live at the crossroads of business strategy and process execution, providing BPM insights to technologists and...

    • Downloads: 674
    • Rating:
  • For Application Development & Delivery Professionals

    Report:No Longer A Science Project: Use Content Analytics For Pragmatic Business Solutions

    Organize Content And Improve Dynamic Case Management

    Content analytics that mines unstructured content brings to mind tricky, long projects and visions of Ph.D.'s with white coats who comb through vast collections of content on a galactic scale. Yet...

    • Downloads: 839
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Multichannel Capture, Q3 2012

    Vendors Move Toward Mature Service Offerings

    If you think capture and imaging is old technology, you're correct; it has been around for more than twenty years. But there are still a lot of paper-based processes out there, and Forrester clients...

    • Downloads: 589
    • Comments: 1
  • For Application Development & Delivery Professionals

    Report:Vendor Snapshot: McLaren Software

    Engineering Document Management And Control For Owner Operators

    Forrester has written extensively about the need for ECM vendors to provide line-of-business (LOB) applications to enterprise customers. The market, however, has paid less attention to the emergence...

    • Downloads: 151
  • For Application Development & Delivery Professionals

    Report:Empower Customers And iWorkers With On-Demand Customer Communications

    An Empowered Report

    Too many enterprises communicate with customers using antiquated approaches. After all, smart devices, pervasive video, and social media have given new power to customers and citizens —...

    • Downloads: 620
  • For Application Development & Delivery Professionals

    Report:The State Of The Document Processing Services Industry 2011

    Managed Print Services Show Steady Growth

    Business process professionals continue to recommend that organizations outsource non-core and declining document-intensive processes. At the same time, acceptance of outsourced document processing...

    • Downloads: 1209
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Electronic Medical Records Need More To Support "Meaningful Use"

    ECM And BPM Anchor The Portfolio Of Technologies That Will Improve Hospitals' Processes

    Our current paper-based health information process wastes hundreds of billions of dollars annually. Transforming this into a streamlined 21st century electronic system will require moving through...

    • Downloads: 1495
  • For Application Development & Delivery Professionals

    Report:Use Efficient Document Service Providers To Offset High Document Costs

    Document processing services (DPS) encompass a diverse set of specialized services, such as capture, printing, and office fleet management, for document-intensive business processes. Three distinct...

    • Downloads: 669
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics is an...

    • Downloads: 449
    • Rating:
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Managed Print Services, Q2 2012

    Vendors Move Toward Mature Service Offerings

    While many offices look modern, unplanned and unmanaged use of printers, fax machines, copiers, and scanners leads to significant waste. Managed print services (MPS) are designed to help a business...

    • Downloads: 544
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Dynamic Case Management: Definitely Not Your Dad's Old-School Workflow/Imaging System

    Many business process and content and collaboration professionals, and the vendors that support them, think that dynamic case management (DCM) is a newfangled marketing term to describe an old,...

    • Downloads: 663
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:ERP Process Woes Continue, But BPM Suites And Dynamic Case Management Can Help

    Enterprise resource planning (ERP) systems are the transactional backbone of most enterprise processes, spanning finance and administration, customer relationship management (CRM), supply chain,...

    • Downloads: 587
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Benchmark Business Architecture Performance

    Benchmarks: The Business Architecture Playbook

    Strategic change initiatives are proliferating in organizations. To facilitate execution of these initiatives, firms are investing in business architecture (BA) to help assess and plan them —...

    • Downloads: 236
  • For Enterprise Architecture Professionals

    Report:Best Practices: Developing An ECM/BPM Strategy

    Business Process Improvement Also Requires Improved Content Management

    Over the past two years, we have synthesized best practices for developing an enterprise content management (ECM) strategy from 20-plus in-depth ECM strategy reviews, numerous workshops, and more...

    • Downloads: 1723
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Document Output For Customer Communications Management, Q3 2011

    Vendors Target Interactive Use Cases And Corporate Solutions

    In Forrester's 36-criteria evaluation of document output for customer communications management (DOCCM) vendors, we found improved product capabilities to support structured, interactive, and...

    • Downloads: 1259
  • For Enterprise Architecture Professionals

    Report:Save Money, Go Green, And Be A HERO By Shining A Light On The Office

    An Empowered Report

    In most organizations, printers, fax machines, and scanners seem to magically multiply without human intervention. Although companies often don't count the cost, the amount of money they spend...

    • Downloads: 301
  • For Enterprise Architecture Professionals

    Report:Take A Process View Toward Enterprise Content Integration

    Business Process Management And Dynamic Case Management Raise The Bar For ECI

    Transforming business processes depends on access to information from an increasing number of systems, with a wider range of formats, and in greater volume. BP pros who seek to improve processes with...

    • Downloads: 876
 
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