Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.

Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

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13 results in Reports

  • Craig Le Clair
  • Past 18 months
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps — One Year Later

    About a year ago, a group of Forrester analysts covering mobility, social, and business process trends started seeing the emergence of a new software category — which we call smart process apps...

    • Downloads: 339
  • For Enterprise Architecture Professionals

    Report:Business Agility Starts With Your People

    A Digital Business Requires An Organization Able To Sense And Execute On Change

    Adaption to change is crucial. At today's rate of change, acute awareness and reaction are mandatory. We surveyed 300 global businesses to dig deep into how prepared, i.e., agile, they are for types...

    • Downloads: 217
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 186
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: E-Signatures, Q2 2013

    Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

    • Downloads: 746
  • For CIO Professionals

    Report:Ranking The Most Agile US Banks

    Banks are burdened with sizable infrastructure, struggle to service traditional and emerging channels, are severely boxed in by increasing compliance demands, and are not particularly nimble —...

    • Downloads: 186
  • For Enterprise Architecture Professionals

    Report:Benchmark Business Architecture Performance

    Benchmarks: The Business Architecture Playbook

    Strategic change initiatives are proliferating in organizations. To facilitate execution of these initiatives, firms are investing in business architecture (BA) to help assess and plan them —...

    • Downloads: 496
  • For CIO Professionals

    Report:The 10 Dimensions Of Business Agility

    Enabling Bottom-Up Decisions In A World Of Rapid Change

    Change is accelerating. Only the agile company can survive. But what constitutes agility in the modern era? An agile enterprise embraces change as a matter of routine, whether that change is driven...

    • Downloads: 798
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Dynamic Case Management, Q1 2014

    Design Time And Runtime Features Differentiate The Leaders

    In Forrester's 38-criteria evaluation of dynamic case management (DCM) vendors, we identified, researched, analyzed, and scored the 13 most significant software providers — Pegasystems, Be...

    • Downloads: 368
  • For CIO Professionals

    Report:Business Agility Drives Higher Performance

    Channel Integration Is The Most Important Dimension Of Agility

    Companies can boost performance by making their business more agile. Survey respondents scored themselves across Forrester's 10 market, organizational, and process agility dimensions, and revealed...

    • Downloads: 253
  • For Enterprise Architecture Professionals

    Report:Convert Core Output To Digital Now

    Fifty Percent Of Core-System Output Will Be Digital By 2020

    The output from core systems is mostly communications of record — a monthly statement or a letter cancelling a policy. Forrester clients frequently ask about converting this type of output from...

    • Downloads: 108
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Document Output For Customer Communications Management, Q1 2014

    Vendors Target Interactive Use Cases And Corporate Solutions

    Customer communications management is a frequent topic of inquiries by Forrester clients who are looking for direction on how to update their technology for new business demands and usage patterns...

    • Downloads: 509
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Content Management, Q3 2013

    The enterprise content management (ECM) market has continued to diversify, with vendors turning to solutions focused on business and transactional content technologies. End users are looking for ways...

    • Downloads: 1513
  • For Enterprise Architecture Professionals

    Report:Developing The Value Side Of The DOCCM Business Case

    Enterprise architects (EAs) looking to help their business improve the customer experience now realize the potential of document output for customer communications management (DOCCM). At the same...

    • Downloads: 192