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Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Research Coverage:

B2C eCommerce, Dell, Direct Marketing, Interactive Marketing Strategy and Process, Multichannel Selling Strategies, Social Marketing, Social Media, Tata Consultancy Services, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies

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14 results in Reports

  • Craig Le Clair
  • Past 18 months

  • For Enterprise Architecture Professionals

    Report:Stuck In Cement: When Packaged Apps Create Barriers To Innovation

    Craig Le ClairJanuary 09, 2012

    Functional and industry-specific on-premises packaged apps aligned with organizational silos have worked well for well-defined, highly structured processes where volume, scale, and straight-through...

    • Downloads: 485
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Prepare For 2013's Shifting BPM Landscape

    Landscape: The Business Process Management Playbook

    Craig Le ClairJanuary 23, 2013

    Firms continue to invest massive amounts of money and time into improving their business processes. Why? Because of the imperative to optimize their business operations for their markets, even as...

    • Downloads: 480
    • Comments: 1
    • Rating:

  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: E-Signatures, Q2 2013

    Craig Le ClairApril 29, 2013

    Electronic signatures are gaining momentum and becoming an increasingly popular topic of inquiries by Forrester clients. In retrospect, today's e-signature users will be seen as early adopters...

    • Downloads: 218
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Trends In Mobility, Cloud Computing, And Analytics Shake Up ECM

    Vision: The Content Management Playbook

    Craig Le Clair, Leslie OwensJanuary 11, 2013

    Successful management of content throughout its life cycle has never been more challenging. Customers and employees, operating in a social, mobile world, expect easy mechanisms to create and consume...

    • Downloads: 670

  • For Enterprise Architecture Professionals

    Report:Smart Process Apps: To Combine Social And Dynamic Case Management

    Fill Gaping Hole In Process Needs

    Craig Le ClairJanuary 24, 2013

    Enterprises need to shift from isolated enterprise social projects to a process-oriented view that drives business outcomes. Smart process apps — an emerging $34 billion software category...

    • Downloads: 236

  • For Enterprise Architecture Professionals

    Report:Business And IT Impact Of BPM Excellence

    Craig Le ClairJune 25, 2012

    A business process, at its highest level, is any activity that helps an enterprise achieves its goals. Packaged and industry-specific applications form the transactional backbone of most critical...

    • Downloads: 593
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Benchmark Business Architecture Performance

    Benchmarks: The Business Architecture Playbook

    Craig Le ClairFebruary 08, 2013

    Strategic change initiatives are proliferating in organizations. To facilitate execution of these initiatives, firms are investing in business architecture (BA) to help assess and plan them —...

    • Downloads: 238

  • For Enterprise Architecture Professionals

    Report:Embrace Five Disruptive Trends That Will Reshape BPM Excellence

    Future Look: The Business Process Management Playbook

    Clay Richardson, Craig Le ClairAugust 29, 2012

    Enterprise architects leading business process management (BPM) excellence initiatives live at the crossroads of business strategy and process execution, providing BPM insights to technologists and...

    • Downloads: 675
    • Rating:

  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Multichannel Capture, Q3 2012

    Vendors Move Toward Mature Service Offerings

    Alan Weintraub, Craig Le ClairAugust 15, 2012

    If you think capture and imaging is old technology, you're correct; it has been around for more than twenty years. But there are still a lot of paper-based processes out there, and Forrester clients...

    • Downloads: 590
    • Comments: 1

  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Managed Print Services, Q2 2012

    Vendors Move Toward Mature Service Offerings

    Craig Le ClairMay 10, 2012

    While many offices look modern, unplanned and unmanaged use of printers, fax machines, copiers, and scanners leads to significant waste. Managed print services (MPS) are designed to help a business...

    • Downloads: 545
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Address The Complex ECM Landscape

    Landscape: The Content Management Playbook

    Alan Weintraub, Craig Le ClairNovember 27, 2012

    Information workers struggle under increasing volumes of varying types of content. Historically, enterprise architects have taken a product-specific approach to their enterprise content management...

    • Downloads: 550
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Develop A Content Management Strategy

    Strategic Plan: The Content Management Playbook

    Craig Le ClairOctober 02, 2012

    Enterprise architects (EAs) need a solid content management strategy to document their firms' choices in a time of disruptive business and technical change. While it's possible to frame content...

    • Downloads: 713
    • Rating:

  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Craig Le ClairSeptember 21, 2012

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics is an...

    • Downloads: 450
    • Rating:

  • For Enterprise Architecture Professionals

    Report:BPM Projects Show Good But Varied Performance

    Metrics: The Business Process Management Playbook

    Craig Le ClairSeptember 21, 2012

    A business process — at its highest level — is any activity that helps an enterprise achieves its goals. Measurement via metrics and comparison via benchmarks are critical to achieving...

    • Downloads: 298
    • Rating:
 
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