Forrester

For eBusiness & Channel Strategy Professionals

Report:Western European Online Retail Forecast, 2009 To 2014

We Expect Online Retail In Europe To Reach €114 Billion By 2014

Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 —...

• Downloads: 2184

For eBusiness & Channel Strategy Professionals

Report:US Online Retail Forecast, 2008 To 2013

US online retail sales will reach $229 billion in 2013. The market will grow at a CAGR of 10% over the five-year forecast period. The current economic crisis is dampening the immediate growth of...

• Downloads: 1026

For eBusiness & Channel Strategy Professionals

Report:Trends 2010: European Retail eBusiness And Channel Strategy

Online Commerce Will Remain Resilient During The Coming Quarters

While the major markets in Western Europe are still emerging from the impact of the financial crisis, the Internet channel continues to gain awareness and traction among consumers. Retail eBusiness...

• Downloads: 1288

For eBusiness & Channel Strategy Professionals

Report:US Affiliate Marketing Forecast, 2009 To 2014

Affiliate Marketing Will Be A $4 Billion Market By 2014

Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate...

• Downloads: 985

For eBusiness & Channel Strategy Professionals

Report:Profiling The Multichannel Consumer

How Retailers Can Enable Multichannel Consumer Behavior

Seventy percent of US online consumers research products online and purchase them offline. Based on this behavior, Forrester has identified two consumer categories: multichannel buyers and online...

• Downloads: 811

For eBusiness & Channel Strategy Professionals

Report:Online Marketing Benchmarks For Internet Retailers

Search engine marketing continues to be a central part of online advertising budgets, as well as the main driver of online sales. At the same time, the percentage of advertising spending is directly...

• Downloads: 776

For eBusiness & Channel Strategy Professionals

Report:Prepare For Mobile-Driven, Cross-Channel Shopping

Developing A Mobile Channel Strategy For European Frequent Online Buyers

Thirteen million Europeans use the Internet every week to purchase products and services. These affluent consumers not only spend more time and money than other Europeans but they are also technology...

• Downloads: 867

For eBusiness & Channel Strategy Professionals

Report:What Stops Consumers From Buying Online

Inhibitors Of Online Shopping Behavior In Europe

Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are...

• Downloads: 751

For eBusiness & Channel Strategy Professionals

Report:Executing End-To-End Mobile Services

Best Practices: The Mobile eBusiness Playbook

Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "let's build an app." Instead, decisions like these should only be undertaken...

• Downloads: 853
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For eBusiness & Channel Strategy Professionals

Report:Boost Customer Relationships Through Mobile Services

Executive Overview: The Mobile eBusiness Playbook

eBusiness and channel strategy professionals are faced with the challenge of an ever more connected consumer. Yet only recently have they begun to set mobile strategies in place. The mobile eBusiness...

• Downloads: 735
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For eBusiness & Channel Strategy Professionals

Report:European Consumers Need Multiple Online Payment Methods

Understanding The Diversity Of Payment Behaviors Among Online Buyers

European online buyers still use a mix of electronic and offline payment methods when purchasing on the Internet. Plastic card (e.g., credit and debit card) payment methods dominate online purchases...

• Downloads: 794
• Comments: 2

For eBusiness & Channel Strategy Professionals

Report:Help Your Customers Cut Through The Alternative Payments Clutter

Three-quarters of US online buyers have an alternative payment account. Their use of online payments represents 11% of total online payments (including credit and debit card) in 2009, and it will...

• Downloads: 697

For eBusiness & Channel Strategy Professionals

Report:Profiling US Gen Y Online Apparel Buyers

Gen Y online apparel buyers represent 21% of all online apparel buyers, being the second-largest group after Gen X. Seventy-four percent of Gen Y online apparel buyers are female and live in...

• Downloads: 662

For eBusiness & Channel Strategy Professionals

Report:Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

• Downloads: 568
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For eBusiness & Channel Strategy Professionals

Report:Servicing The Multichannel Buyer In Europe

Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

• Downloads: 646

For eBusiness & Channel Strategy Professionals

Report:Ratings And Reviews: Q1 2011 Snapshot

Our research tells us that people love ratings and reviews. In fact, they rely on them for a majority of purchases. However, the days of simple stars and paragraphs are long gone. The use of ratings...

• Downloads: 522

For eBusiness & Channel Strategy Professionals

Report:European Shopping Behavior Revealed

Segmenting European Shoppers

After 12 years of online retail in Europe, the Internet has become a core part of the purchase journey for Europeans. Forrester has analyzed the shopping behaviors of European adults and created a...

• Downloads: 601

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark, 2011: Online Travel Agencies

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four Online Travel Agencies

In the highly competitive world of the four major online travel agencies (OTAs), Travelocity pulls ahead of the pack with its content and messaging functionality. Its site excelled in offering...

• Downloads: 573
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For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 567

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2010: European Apparel Multichannel Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Apparel Brands

Forrester evaluated the transactional websites of five European apparel retailers — Zara, H&M, Promod, Miss Sixty, and Topshop — using our Website Functionality Benchmark methodology. The...

• Downloads: 520

For eBusiness & Channel Strategy Professionals

Report:Seize The Marketing Opportunity In Online Freebies, Samples, And Coupons

European Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Target

Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social individuals...

• Downloads: 420

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Mass Merchants

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants

In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer...

• Downloads: 486
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For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Luxury Department Stores

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

• Downloads: 524
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For eBusiness & Channel Strategy Professionals

Report:Alternative eCommerce Delivery Options In Europe

Substitutes To Conventional Home Deliveries Exist

Shipping issues are one of the most common reasons for cart abandonment. Providing alternative delivery options can limit this phenomenon as consumers benefit from choice of pickup time and place and...

• Downloads: 520

For eBusiness & Channel Strategy Professionals

Report:Depicting European Shoppers' Complex Purchasing Decision Path

Retailers Must Implement Strategies That Facilitate Research And Purchase Across Channels

There is no longer a clear purchase path for consumers. Thirty-nine percent of European consumers begin their research process online when making a considered purchase. Those consumers who begin...

• Downloads: 482