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Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Research Coverage:

B2C eCommerce, Dell, Direct Marketing, Interactive Marketing Strategy and Process, Multichannel Selling Strategies, Social Marketing, Social Media, Tata Consultancy Services, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies

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8 results in Reports

  • Patti Freeman Evans
  • Technology Product Strategies
  • Consumer Technographics

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2010: European Retail eBusiness And Channel Strategy

    Online Commerce Will Remain Resilient During The Coming Quarters

    Lauriane Camus, Patti Freeman EvansFebruary 18, 2010

    While the major markets in Western Europe are still emerging from the impact of the financial crisis, the Internet channel continues to gain awareness and traction among consumers. Retail eBusiness...

    • Downloads: 1288

  • For eBusiness & Channel Strategy Professionals

    Report:Profiling The Multichannel Consumer

    How Retailers Can Enable Multichannel Consumer Behavior

    Patti Freeman EvansJuly 29, 2009

    Seventy percent of US online consumers research products online and purchase them offline. Based on this behavior, Forrester has identified two consumer categories: multichannel buyers and online...

    • Downloads: 810

  • For eBusiness & Channel Strategy Professionals

    Report:Prepare For Mobile-Driven, Cross-Channel Shopping

    Developing A Mobile Channel Strategy For European Frequent Online Buyers

    Patti Freeman EvansMarch 16, 2011

    Thirteen million Europeans use the Internet every week to purchase products and services. These affluent consumers not only spend more time and money than other Europeans but they are also technology...

    • Downloads: 867

  • For eBusiness & Channel Strategy Professionals

    Report:Profiling US Gen Y Online Apparel Buyers

    Patti Freeman EvansJanuary 15, 2010

    Gen Y online apparel buyers represent 21% of all online apparel buyers, being the second-largest group after Gen X. Seventy-four percent of Gen Y online apparel buyers are female and live in...

    • Downloads: 662

  • For eBusiness & Channel Strategy Professionals

    Report:Servicing The Multichannel Buyer In Europe

    Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

    Patti Freeman Evans, Lauriane CamusSeptember 08, 2010

    Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

    • Downloads: 646

  • For eBusiness & Channel Strategy Professionals

    Report:European Shopping Behavior Revealed

    Segmenting European Shoppers

    Patti Freeman Evans, Sabine PoltermannOctober 17, 2011

    After 12 years of online retail in Europe, the Internet has become a core part of the purchase journey for Europeans. Forrester has analyzed the shopping behaviors of European adults and created a...

    • Downloads: 601

  • For eBusiness & Channel Strategy Professionals

    Report:Depicting European Shoppers' Complex Purchasing Decision Path

    Retailers Must Implement Strategies That Facilitate Research And Purchase Across Channels

    Lauriane Camus, Patti Freeman EvansNovember 05, 2009

    There is no longer a clear purchase path for consumers. Thirty-nine percent of European consumers begin their research process online when making a considered purchase. Those consumers who begin...

    • Downloads: 482

  • For eBusiness & Channel Strategy Professionals

    Report:Postmortem: US Online Holiday Season, 2009

    Patti Freeman EvansJune 23, 2010

    The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...

    • Downloads: 256
 
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