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Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Research Coverage:

B2C eCommerce, Dell, Direct Marketing, Interactive Marketing Strategy and Process, Multichannel Selling Strategies, Social Marketing, Social Media, Tata Consultancy Services, eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies

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10 results in Reports

  • Patti Freeman Evans
  • Tech Sector Economics
  • Retail

  • For eBusiness & Channel Strategy Professionals

    Report:Postmortem: US Online Holiday Season, 2009

    Patti Freeman EvansJune 23, 2010

    The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...

    • Downloads: 256

  • For eBusiness & Channel Strategy Professionals

    Report:Profiling US Gen Y Online Apparel Buyers

    Patti Freeman EvansJanuary 15, 2010

    Gen Y online apparel buyers represent 21% of all online apparel buyers, being the second-largest group after Gen X. Seventy-four percent of Gen Y online apparel buyers are female and live in...

    • Downloads: 662

  • For eBusiness & Channel Strategy Professionals

    Report:Outlook For European Online Christmas Sales, 2009

    A Bright Spot In An Otherwise Uninspiring Retail Marketplace

    Patti Freeman Evans, Lauriane CamusNovember 04, 2009

    This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are...

    • Downloads: 170

  • For eBusiness & Channel Strategy Professionals

    Report:US Affiliate Marketing Forecast, 2009 To 2014

    Affiliate Marketing Will Be A $4 Billion Market By 2014

    Patti Freeman EvansSeptember 25, 2009

    Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate...

    • Downloads: 985

  • For eBusiness & Channel Strategy Professionals

    Report:Affluent Online Buyers Are Negatively Affected By The Down Economy

    But They Are More Optimistic About The Future Than Average Online Buyers

    Patti Freeman EvansSeptember 15, 2009

    In spite of their assets and optimism about their financial future and that of the US economy, more affluent online buyers believe that they have been negatively affected by the latest economic...

    • Downloads: 306

  • For eBusiness & Channel Strategy Professionals

    Report:Profiling The Multichannel Consumer

    How Retailers Can Enable Multichannel Consumer Behavior

    Patti Freeman EvansJuly 29, 2009

    Seventy percent of US online consumers research products online and purchase them offline. Based on this behavior, Forrester has identified two consumer categories: multichannel buyers and online...

    • Downloads: 810

  • For eBusiness & Channel Strategy Professionals

    Report:Seize The Marketing Opportunity In Online Freebies, Samples, And Coupons

    European Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Target

    Lauriane Camus, Patti Freeman EvansJuly 08, 2009

    Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social individuals...

    • Downloads: 420

  • For eBusiness & Channel Strategy Professionals

    Report:Holiday 2008 Postmortem: How The Past Holiday Season Influenced Online Buyer Behavior

    Patti Freeman EvansMay 13, 2009

    2008 online holiday sales experienced the lowest increase in the past 10 years — 5%. The number of online holiday buyers was meanwhile up 11% from the same period in 2007, which maintained the...

    • Downloads: 197

  • For eBusiness & Channel Strategy Professionals

    Report:Retail Executive Survey, 2008: Using Maslow To Set Site Investment Priorities

    Patti Freeman EvansApril 01, 2009

    The current economic environment puts heightened pressure on retailers that in turn must adjust their practices and strategies. Despite being painful, this experience is somewhat analogous to issues...

    • Downloads: 238

  • For eBusiness & Channel Strategy Professionals

    Report:US Online Retail Forecast, 2008 To 2013

    Patti Freeman EvansFebruary 02, 2009

    US online retail sales will reach $229 billion in 2013. The market will grow at a CAGR of 10% over the five-year forecast period. The current economic crisis is dampening the immediate growth of...

    • Downloads: 1026
 
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