Forrester

For eBusiness & Channel Strategy Professionals

Report:Western European Online Retail Forecast, 2009 To 2014

We Expect Online Retail In Europe To Reach €114 Billion By 2014

Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 —...

• Downloads: 2183

For eBusiness & Channel Strategy Professionals

Report:US Online Retail Forecast, 2008 To 2013

US online retail sales will reach $229 billion in 2013. The market will grow at a CAGR of 10% over the five-year forecast period. The current economic crisis is dampening the immediate growth of...

• Downloads: 1026

For eBusiness & Channel Strategy Professionals

Report:US Affiliate Marketing Forecast, 2009 To 2014

Affiliate Marketing Will Be A $4 Billion Market By 2014

Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate...

• Downloads: 985

For eBusiness & Channel Strategy Professionals

Report:Profiling The Multichannel Consumer

How Retailers Can Enable Multichannel Consumer Behavior

Seventy percent of US online consumers research products online and purchase them offline. Based on this behavior, Forrester has identified two consumer categories: multichannel buyers and online...

• Downloads: 810

For eBusiness & Channel Strategy Professionals

Report:Online Marketing Benchmarks For Internet Retailers

Search engine marketing continues to be a central part of online advertising budgets, as well as the main driver of online sales. At the same time, the percentage of advertising spending is directly...

• Downloads: 776

For eBusiness & Channel Strategy Professionals

Report:Prepare For Mobile-Driven, Cross-Channel Shopping

Developing A Mobile Channel Strategy For European Frequent Online Buyers

Thirteen million Europeans use the Internet every week to purchase products and services. These affluent consumers not only spend more time and money than other Europeans but they are also technology...

• Downloads: 867

For eBusiness & Channel Strategy Professionals

Report:European Consumers Need Multiple Online Payment Methods

Understanding The Diversity Of Payment Behaviors Among Online Buyers

European online buyers still use a mix of electronic and offline payment methods when purchasing on the Internet. Plastic card (e.g., credit and debit card) payment methods dominate online purchases...

• Downloads: 793
• Comments: 2

For eBusiness & Channel Strategy Professionals

Report:Help Your Customers Cut Through The Alternative Payments Clutter

Three-quarters of US online buyers have an alternative payment account. Their use of online payments represents 11% of total online payments (including credit and debit card) in 2009, and it will...

• Downloads: 697

For eBusiness & Channel Strategy Professionals

Report:Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

• Downloads: 568
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For eBusiness & Channel Strategy Professionals

Report:Ratings And Reviews: Q1 2011 Snapshot

Our research tells us that people love ratings and reviews. In fact, they rely on them for a majority of purchases. However, the days of simple stars and paragraphs are long gone. The use of ratings...

• Downloads: 522

For eBusiness & Channel Strategy Professionals

Report:European Shopping Behavior Revealed

Segmenting European Shoppers

After 12 years of online retail in Europe, the Internet has become a core part of the purchase journey for Europeans. Forrester has analyzed the shopping behaviors of European adults and created a...

• Downloads: 601

For eBusiness & Channel Strategy Professionals

Report:European Social Retail Is A Work In Progress

Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

• Downloads: 567

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2010: European Apparel Multichannel Retailers

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Apparel Brands

Forrester evaluated the transactional websites of five European apparel retailers — Zara, H&M, Promod, Miss Sixty, and Topshop — using our Website Functionality Benchmark methodology. The...

• Downloads: 519

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2011: Luxury Department Stores

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

• Downloads: 523
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For eBusiness & Channel Strategy Professionals

Report:Online Chinese Retail: Assessing Opportunities In Chinese eCommerce

The number of online users in China will reach 275 million by 2012, which is 12% greater than the US projected number. Nonetheless, 74% of Chinese online users have a low income level of less than...

• Downloads: 396

For eBusiness & Channel Strategy Professionals

Report:European Online Retail Customer Service Availability Is Still Immature

Retail eBusiness Customer Service And Support Benchmark, 2009

Forrester evaluated the accessibility and availability of online customer service and support among 42 leading European retail Web sites across six retail subsegments. Four sites received a passing...

• Downloads: 413

For eBusiness & Channel Strategy Professionals

Report:Targeting The European Cross-Border Buyer

Online Cross-Border Buyers Are Affluent, High-Spending Online Buyers And Are Looking For The Perfect Product

Nearly one-third of European online buyers have made Web purchases outside of their home country. Online cross-border buyers are desirable consumers because they show high online buying tenure, have...

• Downloads: 368

For eBusiness & Channel Strategy Professionals

Report:Web Site Functionality Benchmark 2010: UK Grocers

Top UK Grocers

Forrester evaluated the grocery Web sites of the four largest UK grocers — Asda, Sainsbury's, Tesco, and Waitrose — using our Web Site Functionality Benchmark methodology. The results:...

• Downloads: 366

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2010: US Outdoor Outfitters

Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Outdoor Apparel Brands

Forrester evaluated the websites of the five largest US outdoor retailers — Lands' End, L.L.Bean, Eddie Bauer, Orvis, and Sierra Trading Post — using our Website Functionality Benchmark...

• Downloads: 318

For eBusiness & Channel Strategy Professionals

Report:Retail Executive Survey, 2008: Using Maslow To Set Site Investment Priorities

The current economic environment puts heightened pressure on retailers that in turn must adjust their practices and strategies. Despite being painful, this experience is somewhat analogous to issues...

• Downloads: 238

For eBusiness & Channel Strategy Professionals

Report:Website Functionality Benchmark 2012: US Online Grocers

Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

• Downloads: 323
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For eBusiness & Channel Strategy Professionals

Report:Postmortem: US Online Holiday Season, 2009

The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...

• Downloads: 256

For eBusiness & Channel Strategy Professionals

Report:European In-Store Pickup Service Best Practices

Addressing Consumers' Need For Immediacy And Cost Savings

European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by allowing...

• Downloads: 303

For eBusiness & Channel Strategy Professionals

Report:Holiday 2008 Postmortem: How The Past Holiday Season Influenced Online Buyer Behavior

2008 online holiday sales experienced the lowest increase in the past 10 years — 5%. The number of online holiday buyers was meanwhile up 11% from the same period in 2007, which maintained the...

• Downloads: 197

For eBusiness & Channel Strategy Professionals

Report:Outlook For European Online Christmas Sales, 2009

A Bright Spot In An Otherwise Uninspiring Retail Marketplace

This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are...

• Downloads: 170