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Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Research Coverage:

B2C eCommerce, Dell, Direct Marketing, Interactive Marketing Strategy and Process, Multichannel Selling Strategies, Social Marketing, Social Media, Tata Consultancy Services (TCS), eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies

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38 results in Reports

  • Patti Freeman Evans
  • Retail

  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2012: US Online Grocers

    Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

    Patti Freeman EvansJuly 26, 2012

    Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

    • Downloads: 334
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2011: Mass Merchants

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Mass Merchants

    Patti Freeman EvansDecember 19, 2011

    In the large-format mass merchant sector, Wal-Mart and Target have successfully implemented market-leading online retail functionality and connected consumer touchpoints to enhance their customer...

    • Downloads: 489
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:European In-Store Pickup Service Best Practices

    Addressing Consumers' Need For Immediacy And Cost Savings

    Sabine Poltermann, Patti Freeman EvansDecember 2, 2011

    European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by allowing...

    • Downloads: 310

  • For eBusiness & Channel Strategy Professionals

    Report:European Shopping Behavior Revealed

    Segmenting European Shoppers

    Patti Freeman Evans, Sabine PoltermannOctober 17, 2011

    After 12 years of online retail in Europe, the Internet has become a core part of the purchase journey for Europeans. Forrester has analyzed the shopping behaviors of European adults and created a...

    • Downloads: 607

  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2011: Luxury Department Stores

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

    Patti Freeman EvansOctober 5, 2011

    Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

    • Downloads: 530
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Backcountry.com And Community-Based Visual Merchandising

    Using Personal Community Elements To Provide A Differentiated Experience

    Patti Freeman EvansMay 24, 2011

    Backcountry.com, a high-end outdoor apparel retailer, was looking for a way to differentiate customer interactions in a tight competitive space. It chose to roll out a deep community-based...

    • Downloads: 251

  • For eBusiness & Channel Strategy Professionals

    Report:Ratings And Reviews: Q1 2011 Snapshot

    Patti Freeman EvansMay 16, 2011

    Our research tells us that people love ratings and reviews. In fact, they rely on them for a majority of purchases. However, the days of simple stars and paragraphs are long gone. The use of ratings...

    • Downloads: 528

  • For eBusiness & Channel Strategy Professionals

    Report:Prepare For Mobile-Driven, Cross-Channel Shopping

    Developing A Mobile Channel Strategy For European Frequent Online Buyers

    Patti Freeman EvansMarch 16, 2011

    Thirteen million Europeans use the Internet every week to purchase products and services. These affluent consumers not only spend more time and money than other Europeans but they are also technology...

    • Downloads: 871

  • For eBusiness & Channel Strategy Professionals

    Report:Postmortem: US Online Holiday Season, 2010

    Wallet Share Shifts Online As Shoppers Embrace Retailers' Multichannel, Promotional Approaches

    Patti Freeman EvansMarch 3, 2011

    The 2010 online retail season represented a continuation of the midrecession progress that was made in 2009, with sales growing at or above Forrester's projected 16%. Black Friday and Cyber Monday...

    • Downloads: 301

  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2010: US Outdoor Outfitters

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Outdoor Apparel Brands

    Patti Freeman EvansFebruary 17, 2011

    Forrester evaluated the websites of the five largest US outdoor retailers — Lands' End, L.L.Bean, Eddie Bauer, Orvis, and Sierra Trading Post — using our Website Functionality Benchmark...

    • Downloads: 321

  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2010: European Apparel Multichannel Retailers

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Five Top Apparel Brands

    Andrea Carini, Patti Freeman EvansFebruary 8, 2011

    Forrester evaluated the transactional websites of five European apparel retailers — Zara, H&M, Promod, Miss Sixty, and Topshop — using our Website Functionality Benchmark methodology. The...

    • Downloads: 522

  • For eBusiness & Channel Strategy Professionals

    Report:Alternative eCommerce Delivery Options In Europe

    Substitutes To Conventional Home Deliveries Exist

    Andrea Carini, Patti Freeman EvansJanuary 11, 2011

    Shipping issues are one of the most common reasons for cart abandonment. Providing alternative delivery options can limit this phenomenon as consumers benefit from choice of pickup time and place and...

    • Downloads: 527

  • For eBusiness & Channel Strategy Professionals

    Report:What Stops Consumers From Buying Online

    Inhibitors Of Online Shopping Behavior In Europe

    Patti Freeman Evans, Andrea CariniOctober 29, 2010

    Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults are...

    • Downloads: 753

  • For eBusiness & Channel Strategy Professionals

    Report:Servicing The Multichannel Buyer In Europe

    Consumers Have Embraced All Touchpoints, And So Should eBusiness Professionals

    Patti Freeman Evans, Lauriane CamusSeptember 8, 2010

    Today, European consumers face a wide range of touchpoints and have adopted a complex purchasing journey. These consumers use more than one channel to research and buy a product, and they are...

    • Downloads: 648

  • For eBusiness & Channel Strategy Professionals

    Report:Web Site Functionality Benchmark 2010: UK Grocers

    Top UK Grocers

    Patti Freeman Evans, Lauriane CamusAugust 18, 2010

    Forrester evaluated the grocery Web sites of the four largest UK grocers — Asda, Sainsbury's, Tesco, and Waitrose — using our Web Site Functionality Benchmark methodology. The results:...

    • Downloads: 368

  • For eBusiness & Channel Strategy Professionals

    Report:European Social Retail Is A Work In Progress

    Patti Freeman Evans, Lauriane CamusJune 25, 2010

    Social media is transforming the way European online buyers interact with each other and consume content. Online buyers are using social media to connect with their peers and, to a much lesser...

    • Downloads: 572

  • For eBusiness & Channel Strategy Professionals

    Report:Postmortem: US Online Holiday Season, 2009

    Patti Freeman EvansJune 23, 2010

    The 2009 holiday season arrived during the great recession. In spite of the economic slowdown, nearly three-quarters of online holiday buyers maintained or increased spend in the online channel...

    • Downloads: 257

  • For eBusiness & Channel Strategy Professionals

    Report:Western European Online Retail Forecast, 2009 To 2014

    We Expect Online Retail In Europe To Reach €114 Billion By 2014

    Patti Freeman Evans, Lauriane CamusMarch 5, 2010

    Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market, which includes the EU-17 —...

    • Downloads: 2198

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2010: European Retail eBusiness And Channel Strategy

    Online Commerce Will Remain Resilient During The Coming Quarters

    Lauriane Camus, Patti Freeman EvansFebruary 18, 2010

    While the major markets in Western Europe are still emerging from the impact of the financial crisis, the Internet channel continues to gain awareness and traction among consumers. Retail eBusiness...

    • Downloads: 1294

  • For eBusiness & Channel Strategy Professionals

    Report:Profiling US Gen Y Online Apparel Buyers

    Patti Freeman EvansJanuary 15, 2010

    Gen Y online apparel buyers represent 21% of all online apparel buyers, being the second-largest group after Gen X. Seventy-four percent of Gen Y online apparel buyers are female and live in...

    • Downloads: 664

  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail Customer Service Availability Is Still Immature

    Retail eBusiness Customer Service And Support Benchmark, 2009

    Patti Freeman Evans, Andrea CariniJanuary 15, 2010

    Forrester evaluated the accessibility and availability of online customer service and support among 42 leading European retail Web sites across six retail subsegments. Four sites received a passing...

    • Downloads: 414

  • For eBusiness & Channel Strategy Professionals

    Report:Depicting European Shoppers' Complex Purchasing Decision Path

    Retailers Must Implement Strategies That Facilitate Research And Purchase Across Channels

    Lauriane Camus, Patti Freeman EvansNovember 5, 2009

    There is no longer a clear purchase path for consumers. Thirty-nine percent of European consumers begin their research process online when making a considered purchase. Those consumers who begin...

    • Downloads: 489

  • For eBusiness & Channel Strategy Professionals

    Report:Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

    Patti Freeman EvansNovember 5, 2009

    Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

    • Downloads: 570
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Outlook For European Online Christmas Sales, 2009

    A Bright Spot In An Otherwise Uninspiring Retail Marketplace

    Patti Freeman Evans, Lauriane CamusNovember 4, 2009

    This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are...

    • Downloads: 171

  • For eBusiness & Channel Strategy Professionals

    Report:US Affiliate Marketing Forecast, 2009 To 2014

    Affiliate Marketing Will Be A $4 Billion Market By 2014

    Patti Freeman EvansSeptember 25, 2009

    Affiliate marketing is a low-risk, high-return strategy for online marketers. US affiliate marketing spending will thus reach $4 billion by 2014 and will increase at a compound annual growth rate...

    • Downloads: 995
 
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