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Patti Freeman Evans

Vice President, Research Director serving eBusiness & Channel Strategy PROFESSIONALS

Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.

Previous Work Experience

Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.

Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.

She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.


Education

Patti earned a B.A. in business management and studio art from Franklin and Marshall College.

Research Coverage:

B2C eCommerce, Dell, Direct Marketing, Interactive Marketing Strategy and Process, Multichannel Selling Strategies, Social Marketing, Social Media, Tata Consultancy Services (TCS), eCommerce, eCommerce Adoption, eCommerce Platforms & Technologies

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7 results in Reports

  • Patti Freeman Evans
  • Merchandising

  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2012: US Online Grocers

    Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

    Patti Freeman EvansJuly 26, 2012

    Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

    • Downloads: 334
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2011: Luxury Department Stores

    Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

    Patti Freeman EvansOctober 5, 2011

    Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...

    • Downloads: 530
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Backcountry.com And Community-Based Visual Merchandising

    Using Personal Community Elements To Provide A Differentiated Experience

    Patti Freeman EvansMay 24, 2011

    Backcountry.com, a high-end outdoor apparel retailer, was looking for a way to differentiate customer interactions in a tight competitive space. It chose to roll out a deep community-based...

    • Downloads: 251

  • For eBusiness & Channel Strategy Professionals

    Report:Web Site Functionality Benchmark 2010: UK Grocers

    Top UK Grocers

    Patti Freeman Evans, Lauriane CamusAugust 18, 2010

    Forrester evaluated the grocery Web sites of the four largest UK grocers — Asda, Sainsbury's, Tesco, and Waitrose — using our Web Site Functionality Benchmark methodology. The results:...

    • Downloads: 368

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2010: European Retail eBusiness And Channel Strategy

    Online Commerce Will Remain Resilient During The Coming Quarters

    Lauriane Camus, Patti Freeman EvansFebruary 18, 2010

    While the major markets in Western Europe are still emerging from the impact of the financial crisis, the Internet channel continues to gain awareness and traction among consumers. Retail eBusiness...

    • Downloads: 1294

  • For eBusiness & Channel Strategy Professionals

    Report:Online Retailers' Adoption Of Online Video Content Is Ahead Of Consumers' Preferences

    Patti Freeman EvansNovember 5, 2009

    Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their...

    • Downloads: 570
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Online Chinese Retail: Assessing Opportunities In Chinese eCommerce

    Patti Freeman EvansJanuary 20, 2009

    The number of online users in China will reach 275 million by 2012, which is 12% greater than the US projected number. Nonetheless, 74% of Chinese online users have a low income level of less than...

    • Downloads: 400
 
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