Paul Hagen

Principal Analyst serving Customer Experience PROFESSIONALS

Paul serves Customer Experience Professionals who are leading enterprise-wide customer experience efforts. His research focuses on customer experience strategy (B2C and B2B), organizational culture, and customer experience leadership structures including the Chief Customer Officer position. Secondary areas of research include CRM, voice of the customer, and customer experience measurement.

Previous Work Experience

This is Paul’s second stint at Forrester. In between, Paul ran his own consulting organization focused on technology and business strategy, focused mostly on CRM. Paul held previous positions at Accenture, BBN Technologies, and Teach For America.


Education

Paul holds an M.Ed. from Harvard University, where his area of concentration was educational technology and online learning. He also holds a bachelor's degree in political science from Stanford University.

Paul Hagen's Research

  • For Customer Experience Professionals

    Report: Drive Differentiation With Your Ecosystem

    To deliver great customer experiences, firms must align a complex interdependent ecosystem of employees, partners, policies, processes, and technologies. Forrester calls this the "customer exper...

    • Downloads: 351
  • For Customer Experience Professionals

    Report: How Chief Customer Officers Orchestrate Experiences

    Forrester collected and analyzed data about chief customer officers (CCOs) to understand who they are, where they came from, what companies appoint them, and what they do for their firms. This y...

    • Downloads: 361
    • Rating:
  • For Customer Experience Professionals

    Report: Adapt Business Process Improvement For Customer Experience

    Firms that seek to differentiate based on customer experience must transform the way their companies operate. Customer experience professionals have the tools required to guide this transformati...

    • Downloads: 394
    • Rating:
  • For Customer Experience Professionals

    Report: Reinvent Customer Experience

    Nearly 75% of customer experience leaders say their firms' goal is to differentiate on the basis of customer experience. Despite that aspiration, only 3% of companies succeed in delivering an ex...

    • Downloads: 670
  • For Customer Experience Professionals

    Report: Innovative Customer Experience Strategies

    This report is an update to "Innovative Customer Experience Strategies" originally published on August 22, 2011. It outlines the strategic plan for customer experience professionals planning to ...

    • Downloads: 2214
    • Comments: 1
    • Rating:
  • For Customer Experience Professionals

    Report: What Is The Right Customer Experience Strategy?

    Most companies lack a customer experience strategy. As a result, their leaders struggle with decisions about funding and prioritizing projects meant to improve customer experience at the enterpr...

    • Downloads: 2516
  • For Customer Experience Professionals

    Report: Innovative Customer Experience Strategies

    This report is an update to "Innovative Customer Experience Strategies" originally published on August 22, 2011. It outlines the strategic plan for customer experience professionals planning to ...

    • Downloads: 2214
    • Comments: 1
    • Rating:
  • For Customer Experience Professionals

    Report: Beyond CRM: Manage Customer Experiences

    Well-intentioned customer relationship management (CRM) efforts that focus on internal processes and objectives have largely failed to serve the most important stakeholder: the customer. Custome...

    • Downloads: 1659
    • Rating:
  • For Customer Experience Professionals

    Report: Customer Experience Strategy Best Practices

    Firms struggle when their customer experience strategy lacks critical details and fails to provide clear direction. The result: inconsistent execution and wasted effort. To orchestrate a consist...

    • Downloads: 1431
    • Rating:
  • For Customer Experience Professionals

    Report: How To Build A Customer-Centric Culture

    A customer-centric culture is a system of shared values and behaviors that focus employee activity on improving the customer experience. Customer experience leaders have three tools they can use...

    • Downloads: 1434
    • Comments: 1
    • Rating:
View all of Paul Hagen's Research

Paul Hagen's Planned Reports

Jun 2013

Report: Engage B2B Partners To Deliver Unified Customer Experiences

View All Paul Hagen's Planned Reports

Clients who work with Paul Hagen also work with:

 
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