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For Application Development & Delivery Professionals
Landscape: The CRM Playbook
Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...
- Downloads: 1117
For Sourcing & Vendor Management Professionals
Vendors Have More And Better SaaS Options Than Ever — Are You Prepared?
Nearly 15 years after the appearance of software-as-a-service (SaaS) startups such as salesforce.com, NetSuite, and Google, software-as-a-service is nearing its tipping point. SaaS adoption is poised...
- Downloads: 897
For Customer Insights Professionals
Road Map: The Customer Analytics Playbook
Forrester has identified 15 key customer analytics methods that customer insights professionals must master. Customer insights professionals are faced with tough decisions about which combination of...
- Downloads: 732
For Infrastructure & Operations Professionals
Road Map: The Service Management And Automation Playbook
This report outlines Forrester's solution to help IT infrastructure and operations (I&O) leaders develop their road map of service management and automation processes (SMA) using Forrester's...
- Downloads: 1878