Paul Hagen

Principal Analyst serving Customer Experience PROFESSIONALS

Paul serves Customer Experience Professionals who are leading enterprise-wide customer experience efforts. His research focuses on customer experience strategy (B2C and B2B), organizational culture, and customer experience leadership structures including the Chief Customer Officer position. Secondary areas of research include CRM, voice of the customer, and customer experience measurement.

Previous Work Experience

This is Paul’s second stint at Forrester. In between, Paul ran his own consulting organization focused on technology and business strategy, focused mostly on CRM. Paul held previous positions at Accenture, BBN Technologies, and Teach For America.


Education

Paul holds an M.Ed. from Harvard University, where his area of concentration was educational technology and online learning. He also holds a bachelor's degree in political science from Stanford University.

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  • For Application Development & Delivery Professionals

    Report:Increase Agile Efficacy To Improve Customer Value

    Future Look: The Agile And Lean Playbook

    This report outlines the future look of Forrester's solution for application development and delivery (AD&D) executives working on Agile and Lean. It is designed to help AD&D execs discover Agile and...

    • Downloads: 1177
  • For Application Development & Delivery Professionals

    Report:Tech Marketers Pursue Antiquated Marketing Strategies

    Other Industries Have Moved Beyond Product Marketing And Lead Generation

    Compared with other industries, B2B technology industry companies treat marketing as an opportunity to sell new products and services to new customers. For these vendors, the product is the axis...

    • Downloads: 521
  • For Application Development & Delivery Professionals

    Report:Elevate The ALM Discussion To The Business Plane

    Making A Compelling Argument For ALM Investment

    Implementing a more effective application life-cycle management (ALM) strategy will depend on making a compelling business case for investing in changes. Buying new ALM tools, hiring new staff, and...

    • Downloads: 147
  • For Application Development & Delivery Professionals

    Charts & Figures:Yesterday's Agile Challenges Focused On Development Team Efficacy

 
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