Forrester

For Chief Information Officer Professionals

Blog:Ericsson's Biggest Challenge Is Complacency

At its recent analyst event, Ericsson outlined its strategy, product, and service ambitions. Ericsson remains the overall benchmark for network infrastructure vendors. The company has a leading...

Discussion:The Business Impact Of Mobile Engagement

For eBusiness & Channel Strategy Professionals

Blog:A Week Of eCommerce In Brazil

I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

For Customer Insights Professionals

Blog:Is Your Organization Ready For Cross-Channel Attribution?

I am a measurement geek. I get great joy from analyzing data, measuring customer behavior, and assessing marketing campaigns. It’s something that I’ve done for years, across different...

For Infrastructure & Operations Professionals

Report:Market Overview: Disk Libraries, Q1 2012

Identity Crisis No More: The Backup Market Shifts From Virtual Tape To Treating Disk As Disk In Open Systems Environments

The use of disk in backup environments has been accelerating for several years. We've now reached a point where most infrastructure and operations (I&O) professionals are using disk in some way,...

• Downloads: 346

Discussion:Build Your Mobile Engagement Strategy

Discussion:Competitive Strategy In The Age Of The Customer

This is excellent! Thanks!

For Security & Risk Professionals

Report:Strategy Deep Dive: Define Your Data

Rethinking Data Discovery And Classification For Data Security

Defining data via data discovery and classification is an often overlooked, yet critical, component of data security and control. Security and risk (S&R) pros can't expect to adequately protect data...

• Downloads: 170
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For eBusiness & Channel Strategy Professionals

Blog:Mobile Chat Will Widen The Gap Between Overlooked And Innovative Mobile Customer Support

Mobile remains a fragmented strategy in many companies. Ownership is not always clear. And customer service is commonly — woefully — overlooked. The gap between overlooked mobile customer...

For Application Development & Delivery Professionals

Blog:You Think Changing To Increase Business Agility Is Hard? If IOR Did It, Believe Me: You Can Do It Too

Think of a medieval fortress: It was originally used for a small army, it has walls nine meters thick, and it’s surrounded by buildings hundreds of years old. Upon entering, you are confronted...

For Data Insights Professionals

Blog:Fresh Off The Press: What Did Consumers Do On Black Friday And Cyber Monday?

Some of you may not be aware that Forrester manages a market research online community (MROC) comprising 1,500 US online consumers recruited from our quantitative Consumer Technographics®...

Discussion:Updated 2010: The Pillars Of Enterprise Architecture Terminology

I am interested in further research about the evolving integration architecture landscape. Some see this as a domain in itself, even espousing the Integration Competency Centre, whereas this research...

Discussion:Using A Burning Platform To Create A Social Business

For Infrastructure & Operations Professionals

Blog:On the Road with DCIM – Affirmation & Embellishment of Our Underlying Thesis

I was part of a Forrester Team that recently completed a multi-country rollout tour with Emerson Network Power as they formally released their Trellis DCIM product, a comprehensive DCIM...

For Sourcing & Vendor Management Professionals

Client Inquiry:Preventing Telephone Cramming

How are retailers and other companies getting their telecom service provider to help prevent telephone cramming?

Discussion:Score Your Mobile Marketing Maturity

For Security & Risk Professionals

Report:Build A Governance, Risk, And Compliance Strategy Worthy Of Business Consideration

Strategic Plan: The Governance, Risk, And Compliance Playbook

Governance, risk management, and compliance (GRC) are far too often positions of emergency response. What's worse, as you constantly rush to respond to new mandates, enforce policies, or pull...

• Downloads: 546
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Discussion:Promote EA Agility And Build Trust

Brian - This research provides a pragmatic framework that will help organizations advance their IT architecture. Well done.

For Security & Risk Professionals

Blog:Avoid The Social Media Binary

Many organizations today get caught up in what I call the “social media binary,” where there are only two options to social media control: 1) Allow unrestricted access to social networks,...

For Data Insights Professionals

Blog:78% Of US Email Users Will Also Access Their Emails Via Mobile By 2017

  If you search for “the death of email” on the Internet, you might be surprised by the number of articles on the subject. Why are so many people talking about it? Is this...

For Customer Insights Professionals

Blog:Teradata's eCircle Acquisition: Portfolio Or Platform Play?

Today Teradata announced plans to acquire of Munich-based eCircle, a digital and email marketing provider. With the acquisition, Teradata continues two trends: Extending core offerings through...

Discussion:Track Tech Trends That Influence Business Strategies

For Chief Marketing Officer Professionals

Blog:Book Business Outlook For 2012: Hard Work Ahead

This week hundreds of us in and around the book industry will converge on Digital Book World 2012 (#DBW12). It's a conference that has risen in significance because this industry has rapidly come...

For CMO Professionals

Report:Assess The Impact Of Touchpoints Along The Consumer Path-To-Purchase

How Research Touchpoints Affect Consumer Spending

Consumers connect with brands throughout the customer life cycle — they discover, explore, buy, and engage using a multitude of touchpoints. In the explore phase, consumers use a variety of...

• Downloads: 443

Discussion:Building BT Governance Capabilities